ALREADYtv: Quality Produce - PRIMITIVE

ALREADYtv takes an in-depth look into sneaker and streetwear retailer PRIMITIVE. Founded in part by one of the generation’s greatest skaters in Paul Rodriguez, P-rod speaks over a series of topics including the development of PRIMITIVE, the brands stocked by the retailer and where the brand’s recent progress has taken them. Also mentioned is potentially an upcoming collaboration with Gucci Mane.