In celebration of the upcoming FIFA 2010 World Cup, the Y-3 Spring/Summer 2010 collection took a global tour of modern sport style, rendered in the label’s signature of elegant athleticism. Shown on Sunday, September 13th as part of New York fashion week, the collection underscored an abstract idea of World Cup dressing.
Y-3 is where fashion and sport collide, a fact that was emphasized by the front-row presence of professional footballer Zinedine Zidane. A sport icon and contemporary legend in his own right, Zidane watched as models strode down the catwalk to a soundtrack of American rock classics, Michael Jackson, and symphonic national anthems. Others in attendance included Rufus Wainwright, Lupe Fiasco, Russell Simmons, Devon Aoki, Casey Spooner, Leigh Lezark, and Geordon Nicol. The collection, shown for the first time in the Uptown Park Avenue Armory Building, was highlighted with a bold lighting concept and industrial stadium installation that enhanced the tension of sport and fashion.
This season, Yohji Yamamoto and