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Kirk Dianda presents his latest video project entitled Make It Count: The Element Story. This new documentary style film, delves into the history of Element Skateboards (founded by Johnny Schillereff), its inception into the world of skateboarding and East Coast roots, after nearly two decades in the industry. The trailer gives a small sense of the diverse community of interviewed, topics covered, and nostalgia that was un-earthed during the process. Make It Count looks to release on August 1st, 2009. Until then, Kirk will be updating his blog with various content pertaining to the film, which can be seen here.