Founded by Geneva-native Fabrice Letellier back in 2007, Black-Out Concept was born out of his own personal affection of all-black aesthetics. His initial treatments and custom projects largely involved only his collection of rare supercars and performance automobiles but quickly turned to timepieces. Recently seen in the MEN.STYLE.com 10 Essentials with Kanye West feature, Yeezy is among the people to take the plunge into the world of custom black Rolex watches. To ensure longevity, the black coating features a “two low-friction, scratch-proof finishes used by the military, PVD and DLC (diamond-like carbon).” Most watches can be customized for roughly $7,000 USD. For more information, the Black-Out Concepts website can be seen here.