Essentials: oki-ni

A return to our essentials segments follows the daily lives of the good folks at British retailer oki-ni.

Fashion
121 Hypes 0 Comments

oki-ni-essentials-1

“oki-ni was born from the need to create something new and individual.”

Seven years later, this sentiment for oki-ni still largely rings true as the British retailer continually earns our respect as one of our favorite retailers. From roots in product collaboration, we’ve seen a number of great brands enter into the oki-ni portal. Offering varying aesthetics, the stores offer something for everybody. After a bit of a hiatus and a keen interest on the recent re-launch of the site, we looked to four particular individuals at oki-ni to provide a little insight into their Essentials. These four important members of the team include Dave Hobson, Dan Mitchell, Lucy O’Brien and Ben Benoliel. In closing, oki-ni offer this simple statement “We love product, music and style. It’s as simple as that.”

oki-ni-essentials-2

Dave Hobson – Online Marketing Manager

1_Chocolate
A recent survey in the UK alleged that 1 in 4 people in the UK are dieting most of the time. This figure is guiltily emphasized following Christmas gluttony and New Year’s resolutions. I personally cannot get through the afternoon without a cocoa induced sugar rush. On the menu this month: Cadbury’s Crème Eggs!

2_London Bus Map
Despite having lived here for three years, my knowledge of the urban jungle that is London is still more tourist than black cabbie. I bought this Bus map when I first moved down and it goes with me everywhere.

3_adidas Trainers
As a keen follower of football from an early age I have always been fascinated by casual fashions. Adidas is a brand that I have desired from a young age and I certainly feel taller when rocking a pair I love. The collaborations oki-ni did with Adidas on such styles as the Montreal, Spezial and Indoor Super (See image) are among my all time favorites.

4_Vintage Scarf
As any true cockney would tell you, “it’s been taters” over the past few months. As a result I’ve been wrapping up warm in an array of vintage football or Tootal scarves this Winter. My pride and joy is this vintage Nottingham Forest scarf from the late 1970’s which has been proudly passed down to me.

oki-ni-essentials-3

Dan Mitchell – Creative Assistant

1_Senneiser Headphones
Senneiser HD25s are a solid pair of headphones that i use everyday – Excellent sound quality and all parts are replaceable- these will last me for years to come!

2_Phoreski – Bad Manners and Fat Chick Mix CD
This mix cd has been on heavy rotation for the past few months- Phoreski is one of our favorite DJs – whenever it gets quite in the office i stick this crazy selection of oddball sounds LOUD to lighten us up! You can find the mix on our blog if you wanna check it out.

3_Fuji Finepix Camera
I always carry my little camera around with me as you never know what you might see!

4_Quikone Holder, Keys and Chain
I would be screwed if i lost my keys but thanks to my cord i can safely say they are always with me! I always use my quikoin to grab fast change for jumping on buses and Tubes around London.

oki-ni-essentials-4

Lucy O’Brien – Customer Services

1_Paddy
My gorgeous little Battersea rescue 14month Lab X, who always makes me smile!

2_Norman the Talking Gnome
I love kitsch, forget fishing gnomes, 2009 is all about the waving and talking gnomes. Norman keeps me sane with his cheeky comments throughout the day.

3_Tea
This keeps me typing and talking to customers all day, every day, with at least 10 cups a day. It has to be ‘builder’ style, two sugars and lots of milk and only PG tips, none of this herbal stuff. I’m even member number, 43 of the official Tea Appreciation Society .

4_101 Un-useful Japanese Inventions Book
This is my bible… if ever I am in need of a new crazy Japanese gadget, I check this out…

oki-ni-essentials-5

Ben Benoliel – Photographer

1_African Belt
This is a belt I came across in a friend’s vintage shop in December ’07. It was hand made in Africa I love the colours and patterns and wear it every single day.

2_”Three Pats”
‘Three pats’ “keys,wallet.phone?” I cant leave the flat without any of these items, My wallet was a Christmas present from my girlfriend and holds my tube pass, cards and cash. My keys and change are always needed and I couldn’t survive without my mobile, sad but true !

3_Ring & Watch
My ring and watch go EVERYWHERE with me, no matter what. Two very cherished presents, a watch I was given by my parents when I turned 21. The ring is a one off, the gold heart separates from the silver ring and was designed by my girlfriend and hand made by my brother who is a jewelry designer 

4_Chewing Gum & Rennie
I have always had a really big issue with ‘breath’ in general since I was young, not mine just ‘breath’ in general so I HAVE to have chewing gum with me. After about 7 years of suffering I have self diagnosed myself with ‘acid reflux’ so always a pack of Rennie or as my friends call them ‘life savers!’

Read Full Article

What to Read Next

Keep Your Face Warm With NemeN's Modular Cap
Fashion

Keep Your Face Warm With NemeN's Modular Cap

Featuring a detachable face mask.

Salomon Advanced Releases Stealthy XA-Alpine 2 ADV
Footwear

Salomon Advanced Releases Stealthy XA-Alpine 2 ADV

Featuring a Contagrip® outsole.

Essentials: Siki Im
Fashion

Essentials: Siki Im

The 2015 Woolmark Prize finalist shares his favorite items to survive in New York City.


Essentials: Maxime Buchi
Fashion

Essentials: Maxime Buchi

Expressing more than just ink on skin.

ALIFE SS '09 Everybody High | Public Outrage
Uncategorized Footwear

ALIFE SS '09 Everybody High | Public Outrage

ALIFE’s latest collection of footwear hits select stores. The brand features three designs over

Lacoste Crocodile Mythology Sneaker Collection Photoshoot
Uncategorized Footwear

Lacoste Crocodile Mythology Sneaker Collection Photoshoot

To offer a further look into the Rene Lacoste tribute via the Lacoste Crocodile Mythology

Stussy Calgary Grand Opening T-shirts
Uncategorized

Stussy Calgary Grand Opening T-shirts

Adding a third Canadian retailer within the last year and a half or so, Stussy Calgary joins

American Rag CIE x Outdoor Products 60/40 Collection
Uncategorized

American Rag CIE x Outdoor Products 60/40 Collection

A material combination and style that has seen a great resurgence as of late, the 60/40

HUF 2009 Spring/Summer T-shirt Collection
Uncategorized

HUF 2009 Spring/Summer T-shirt Collection

San Francisco skate-institution HUF drops a preview of their latest collection. Marked by a


Bowery Boys by Keiichi Nitta
Uncategorized

Bowery Boys by Keiichi Nitta

Known for his provocative style on a similar tip to his one-time mentor Terry Richardson,

Untold x Spy Optic Zoe Sunglasses
Uncategorized

Untold x Spy Optic Zoe Sunglasses

The crew over at Untold in Japan has linked up with optics brand Spy Optics on a pair of

Air Jordan 1 | 2009 Spring/Summer Colorways
Uncategorized Footwear

Air Jordan 1 | 2009 Spring/Summer Colorways

The Jordan Brand camp unleashes a flurry of colorways for their 2009 Spring/Summer range of

Vans Vault 2009 Fall Chukka Moc Pack
Uncategorized Footwear

Vans Vault 2009 Fall Chukka Moc Pack

The Vans Vault campaign continues showcasing quality previews within their Fall 2009

Isetan Lab at Stage Concept Store
Uncategorized

Isetan Lab at Stage Concept Store

Japanese retailer Isetan will be opening up the 1st Floor of their Shinjuku store to a

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.