Skate Mental x Nike SB Micro Site Launch

To highlight things to an even greater level, Nike SB together with Skate Mental have launched

By
Uncategorized Footwear
250 Hypes 0 Comments

skate-mental-nike-sb-micro-site-launch

To highlight things to an even greater level, Nike SB together with Skate Mental have launched a new micro site to honor the collaborative project. The website includes a number of different features including video, imagery and a look at the products. An insight into the whole project can be seen below courtesy of Brad Staba.

When making the Nike SB/Skate Mental apparel, the collection took on this outdoor vibe. So when it was time to do the ads I figured we could go somewhere and camp and relax—use the stuff how it was intended. So my friend offered his family cabin in Clear Lake, California. The week before I made sure we had what we needed (BB Guns, ammo, decoy animals, fog machines, etc.). We rented some vans and hit the road. Nothing was over organized and I just wanted everybody to just have fun, no pressure. Of course I had to make sure I got all the photos I needed for the ads, but besides that it was pretty loose. So I hope everything translates well enough to get the vibe I was going for. Besides having to hear me ramble and see my face, hopefully you’ll enjoy the outcome.

-Brad Staba

skate-mental-nike-sb-micro-site-launch

skate-mental-nike-sb-micro-site-launch

skate-mental-nike-sb-micro-site-launch

skate-mental-nike-sb-micro-site-launch

skate-mental-nike-sb-micro-site-launch

skate-mental-nike-sb-micro-site-launch

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1013 Users Online

What to Read Next

N. Hoolywood 2009 Holiday Camera Strap
Uncategorized

N. Hoolywood 2009 Holiday Camera Strap

As a way to give back this season, N. Hoolywood are offering up the following camera strap with

Suicidal Tendencies x Vans SK8-Hi
Uncategorized Footwear

Suicidal Tendencies x Vans SK8-Hi

Continuing its collaboration with California band Suicidal Tendencies, Vans previews another

Sean "Puffy" Combs x Supreme Interview
Uncategorized

Sean "Puffy" Combs x Supreme Interview

Supreme gives us a look into an interview and photoshoot they did with superstar Hip-Hop mogul


Opening Ceremony 2010 Spring/Summer Preview
Uncategorized

Opening Ceremony 2010 Spring/Summer Preview

As the new season begins to unwind, Opening Ceremony unveils its upcoming range of classic

Rick Owens 2010 Spring/Summer Footwear Preview
Uncategorized Footwear

Rick Owens 2010 Spring/Summer Footwear Preview

Oki-ni preview is a new selection of footwear styles from famed fashion designer Rick Owens.

Stussy x Undefeated x Hectic New Balance MT580 "SMU" - A Closer Look
Uncategorized Footwear

Stussy x Undefeated x Hectic New Balance MT580 "SMU" - A Closer Look

Undefeated finally prepares for the launch of its SMU design for New Balance, created in

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.