ESPN recently caught up with professional skateboarder and streetwear icon Keith Hufnagel for an interview, offering a closer understanding of the man behind HUF. Amongst other topics, Keith breaks down his personal life, skateboarding, and venture into the retail world. Definitely a nice read into one of the more personable individuals in the industry.
Since then, the limited edition culture has gotten more popular. There must be people lining up all the time.
Yeah, but limited shoes are saturated now. In order for kids to line up like that now, it’s got to be something that’s really special. But, that’s not really what we’re looking for. I mean, consistent business is better.
It sounds silly now, but people really look up to you for trend forecasting now, don’t they?
[Laughs] I don’t know. We just do what we think is cool. We’re just ourselves, I guess. But, it’s good to be some sort of a trend forecaster, I guess.
You have three sneaker collaborations this season, right—Vans, Cons and Nike?
We do…Actually, we’re like a sneaker whore this next couple months. We did Converse, Vans and have a Nike out November 7th. Then, we have a Reebok coming out November 20th. Then, we have another Nike coming out in December, so this is a unique month. We just did so many and they happened to come together this and next month. We don’t really want it to happen like that, usually, but it did.
The full interview can be read here.