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Emphasizing a love for various cultures including fashion, design and art, Beams offers up their latest storefront in the Harajuku. CULTuART, features the best of what Tokyo has to offer with a wide range of playful lifestyle product. The shop can be looked at both a retail outlet and museum, according to Manager Nagai, since they showcase the Tokyo culture from so many different angles. Giving a wider audience more of the Tokyo experience, Beams has plans of opening more of their CULTuART stores worldwide.