Nike Sportswear Beijing 2008 - Day 1 Recap

It’s been a long day. The lowlight included a visit to the grossest toilet known to man which was quickly redeemed by the ability to meet and converse with tons of influential creatives in a more then memorable setting created by Nike. The day included an exhibition for Nike’s world of innovation as 100 different pieces of Nike history were highlighted, a look into Beijing’s fledging art community, the unveiling of China’s uniforms for the Olympics and an in-depth foray into Nike Sportswear. However, we have been gorging ourselves on delicious room service whilst locked in our rooms brogging and when we do get out its always good to catch up with people you really only ever talk to on email/instant messenger. One last thing to take care of tomorrow…

184 Hypes 0 Comments

It’s been a long day. The lowlight included a visit to the grossest toilet known to man which was quickly redeemed by the ability to meet and converse with tons of influential creatives in a more then memorable setting created by Nike. The day included an exhibition for Nike’s world of innovation as 100 different pieces of Nike history were highlighted, a look into Beijing’s fledging art community, the unveiling of China’s uniforms for the Olympics and an in-depth foray into Nike Sportswear. However, we have been gorging ourselves on delicious room service whilst locked in our rooms brogging and when we do get out its always good to catch up with people you really only ever talk to on email/instant messenger. One last thing to take care of tomorrow…

Here are the obligatory pics covering your industry celebs

Woody of Sneaker Freaker (Right)


Greg & Mike from Inquiring Mind


I couldn’t help but WAHAHA as I drank this water.


To outline the extent of this beauty of a rest room… Kevin started peeing only to have the leaky pipe under the urinal spill his fresh pee onto his legs… and I had stomach pains from dry heaving. Oh yeh, we walked in only to be immediately met with some guy just squatting and deucing with the door open.


Kevin trying to maintain a smile amidst his mortal enemies… David from High Snobiety and Adam from Slam X Hype


WTFs!


A small section of the Forbidden City


Hiroshi Fujiwara




Look for 22 teams from China to rock these respective uniforms


Eddie Cruz of UNDFTD


Mark Parker and Fraser Cooke of Nike


TET of WTAPS (Right)

Read Full Article

What to Read Next

Nike is Bringing Back the Air Force 1 Mid "Independence Day"
Footwear

Nike is Bringing Back the Air Force 1 Mid "Independence Day"

A classic from the Swoosh’s 1997 archives.

Nike Celebrates Hangul Day With Two Air Force 1 Low Colorways
Footwear

Nike Celebrates Hangul Day With Two Air Force 1 Low Colorways

Releasing October 9 on the Korean alphabet holiday.

Nike Sends Love From Beaverton With This Air Force 1 Low "Have a Nike Day" Colorway
Footwear

Nike Sends Love From Beaverton With This Air Force 1 Low "Have a Nike Day" Colorway

Sunflower graphics with smiley Swoosh faces add to its playful theme.


Nike’s Sports Day Reimagined Brought the Fun Back to Fitness
Sports 

Nike’s Sports Day Reimagined Brought the Fun Back to Fitness

Presented by Nike
Hosted at Dubai’s state-of-the-art sporting venues.

Ransom 2008 Fall Collection Preview

Ransom 2008 Fall Collection Preview

The clear concise lines drawn by the Unitied Front have allowed for a series of well defined collections including the likes of Goodfoot and Ransom each with their own clear themes. Here’s a look into Ransom’s 2008 fall collection which brings forth a mature and refined aesthetic typical of Ransom’s line. The early developments of this capsule should surely create a strong interest in the final products. Source: Matt George

Nike Sportswear Exhibition @ Cable 8 Recap
Footwear

Nike Sportswear Exhibition @ Cable 8 Recap

Aside from a series of individual highlights we’ve shown recently, here’s a look at the rest of the products on hand at the Nike Sportswear Exhibition at Cable 8. Much like the Beijing 798 area, Cable 8 is a converted factory space which forms the setting for various cultural avenues. Some of the products on hand included upcoming Nike Dunk Highs such as a black joint featuring Octagons referencing the Olympic Rings and a one piece polka dot style.

Nike Air Max 90 Current
Footwear

Nike Air Max 90 Current

At the time of its release, the Air Max 90 was at the pinnacle of technological developments in the realm of sports. Nevertheless, the last 18 years has yielded more than its fair share of innovation from Nike resulting in the creation of the Air Max 90 Current. The shoe features an updated platform including revamped upper and sole to create a more performance orientated product with a strong sense vintage aesthetics which many have come to love.

Nike Air Max 90 Flywire

Nike Air Max 90 Flywire

Continually pushing the envelope of athletic performance, Flywire technology was another testament to the Bill Bowerman legacy of shaving weight off the tools athletes take to their sports each day. The narrow stripes offer support in the appropriate amounts and areas, without creating excess waste and mass. The Air Max 90 Flywire features a familiar profile in the Air Max 90 but with the added bonus of an overall lighter product without foregoing the necessary support.

Nike Air Rejuven8 Octagon
Footwear

Nike Air Rejuven8 Octagon

The Nike Air Rejuven8 has been welcomed with open arms as one of the latest flagship products from Nike. With a strong sense of performance for post-competition recovery, the interchangeable and customizable abilities of the Rejuven8 are highlighted here. The inner sock liners are removable allowing for various different styles and colors.


Nike Dunk High Octagon Quilted Color Pack
Footwear

Nike Dunk High Octagon Quilted Color Pack

With the revival of the Nike Dunk in full swing this year, here’s a preview of the upcoming offerings of Dunks. Among the releases are the Octagon Quilted Color Pack, featuring a wide range of solid colored offerings with brilliant quilted uppers. The tongue tag features a series of octagons similar to the Olympic Rings.

Gnarls Barkley: Going On

Gnarls Barkley: Going On

For the most part, songs that appear on the radio and become wildly popular follow a very similar formula. Usually there is an infectious and familiar beat, a simple sing along chorus, unambiguous lyrics and safe subject matter. This fact makes Gnarls Barkley’s success of their first album “St. Elsewhere” and its catchy first single “Crazy” an anomaly. Sure, “Crazy” was just as catchy as anything ever played on the airwaves. However, consider Cee-Lo’s unique yet soulful vocals and, then obscure, DJ Danger mouse penchant to be weird for weird sake, not to mention the subject matter of insanity and the duos affinity for dressing in full costume while performing the hit. The hit took the entire industry not to mention the group by surprise. When the group released their sophomore album “The Odd Couple” anticipation was extremely high. On “The Odd Couple” album Danger Mouse seemingly has found his winning formula by combining hip hop stylized tracks over soulful 60’s grove and a pinch of phcyscadelia. Cee-Low chimes in with his high pitched gospel infused vocals and ambiguous lyrics to great effect. The first Single “Run (I’m a Natural Disaster)” showed that while Gnarls would have a similar vibe on this album they were not blindly trying to recreate “Crazy”. However, it’s the second single “Going On” that shows just how much the group has progressed. The eerie organs and emphatic handclaps seem very organic and a natural progression from their previous works. Not content with having another video with the group playing dress up, the video for “Going On” is an artistic triumph. Hopefully, radio and video will never be the same again.

Nike 706 - 100 Innovations

Nike 706 - 100 Innovations

Designated as an up and coming arts district in China’s capital, Beijing 798 houses numerous art and cultural advancements. In conjunction with the monumental events set to take place this year with the Olympics in Beijing, Nike 706 was created by the innovative sportswear brand to offer attendees a sense of what Nike has accomplished over the years and ultimately highlight their self-proclaimed and well deserved title as the sporting world’s most cutting edge and technology driven brand around. The direction of the exhibition revolved around 100 of Nike’s finest accomplishments in the sporting arena, ranging from its roots in running to accolades in basketball, soccer and cycling among other sports. Actual samples were on hand including Michael Johnson’s infamous gold track spike, various signature models and apparel as well as interactive displays.

RIM Blackberry Bold

RIM Blackberry Bold

The latest Crackberry to join the family was recently unveiled. Among the leaders in PDA phones, the code named 9000 was officially bestowed the some what cheesy name Bold. Nomenclature aside, the Blackberry Bold enjoys a well deserved upgrade as the first major BB release in two years. The aesthetics are relatively the same, keeping that distinct BB look stressing what most business users will confirm, usability. The development of a new software platform goes hand in hand with the obvious hardware improvements such as HSPDA, Wifi, 625MHz CPU, 1GB internal flash memory and expandable storage up to 16 GB. While unsure of how many people defected from Blackberry to the iPhone, for those looking to return to the goodness of a solid keyboard, a new king has emerged.

Ullens Center for Contemporary Art at Beijing 798

Ullens Center for Contemporary Art at Beijing 798

Recent times have brought on a tidal wave of development on an artistic side of things in China. As witnessed by the vast re-zoning of 230,000 sq meters to create Beijing 798, the full fledged cultural district features a wide range of cultural enhancement opportunities including the Ullens Center for Contemporary Art. The gallery space houses many international artists in mediums such as installations, paintings and photography. Many stunning pieces were on hand including various exhibits featuring live animals such as spiders, turtles and snakes.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. If you enjoy our content, please whitelist our site to show your support. We’d really appreciate it.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.