We recently conducted an interview with the managing members of New Balance’s Lifestyle Divisions from Japan, USA and EMEA (Europe-Middle East-Asia). The interview was a good reflection on the visual and conceptual differences embodied by each division as well as their thoughts on some of the recent and future happenings of New Balance. The interview and a sneak peak at some upcoming products can be seen here.
Dutch advertisement firm Strawberry Frog is bringing awareness to Onitsuka Tiger’s latest campaign through the construction of their “Electric Tiger Land” installation. The entire sculpture is a tribute to the vibrant and progressive thinking city of Tokyo which has come to define Onitsuka Tiger as a brand. The sneaker shaped city is filled with intricate details including skyscrapers, Narita airport, vending machines and subway trains throughout. Other consumable items have been created to go along with this giant sculpture such as key-chains and USB keys.
Originally revealed in early December, the official release of the 1979 project will release on February 2nd. The collaborative efforts of UNDFTD, adidas and Estevan Oriol are captured through a series of products including an adidas Top Ten sneaker and book of photographs. The package looks to capture the essence of street ball and adidas’ history in basketball. The complete package will retail at Consortium dealers in February 2008 with a suggested price of $450 USD. The book on its own will release at UNDFTD and select accounts worldwide.
The original touring sneaker show, Sneaker Pimps will hit up the Great White North, the land of hockey, “eh’s” and free health care in a three city tour. These three shows will also include living legends Futura and Stash in live artist installations, while the musical accompaniment includes Biz Markie, DJ Premier, DJ Whookid and Black Sheep. The show will hit Toronto on February 1st, Montreal on February 9th and conclude in Vancouver on February 21st.
Not a lot of details but it looks as though artist Kaw has a Nike Air Force 1 Supreme in the works with Nike. The black nubuck upper is accentuated by trademark X logos from Kaws and neon green highlights throughout on the stitching, sole and laces. Stay tuned for more news regarding their availability.
Source: Korean Tom Cruise