The YO! Company, a venture by Simon Woodruffe is a conglomerate of different services such as Yo!Sushi (Restaurant), Yo!Zone (Health & spa), Yo!Home (Modern style apartments), RadiYO (Radio show about business) and the latest venture, YOtel. YOtel is a Western take on an old Japanese concept of capsule hotels where small hotel rooms are set up for high density living space.
Simon Woodruffe felt the need to outfit his staff in some unforgettable apparel to enhance the experience, sourcing out New Balance to create a special YOtel New Balance 576 sneaker for him. The sneaker is strictly a uniform sneaker and not a collaboration of any sort. The sneaker features a colorway inspired by the hotel uniform. There is no commercial release for these sneakers and only staff members will be allocated the shoes.
If you’re looking for a luxurious iPod Video case that won’t break the bank, then Incase might have something perfect for you. Incase has created a Rome Folio case which is “inspired by 13th century Italian marble mosaics and architecture”. The case “features a geometric pattern embossed onto luxurious nappa leather with tan suede accents and gold details.” The Incase Rome Folio iPod Video case is now available at their online store for $49.95.
On July 27th, Nike along with Undefeated and The Point hosted a party in Los Angeles to celebrate the 25th anniversary of the Nike Air Force 1 sneaker. Only 200-300 people were invited to the party while VIPs got to make their own Nike Air Force 1 iDs at the event. Rapper Bun B also attended the celebration where he was given a pair of these super limited 1Love edition Air Force Ones.
Image: Bun B @ Nice Kicks
Officially launched on August 1st, the Bape Kids website now allows eager parents to check out the latest goods from the popular Japanese label. Parents will also be able to shop online for the children as well as find information about the Bape Kids store in Japan.
Info: Official Bape
Japanese brand Swagger has recently revealed their latest collection for 2007 Fall/Winter. The line contains an extensive array of different products such as sweaters, t-shirts, hoodies, jackets, vests and accessories such as sunglasses and belts. Swagger has recently been making waves across the Pacific as they intensify their position in the US making their products more readily available.
The Fall/Winter 2007 collection will soon be available at Swagger flagship stores across Japan.
