YOtel x New Balance 576
The YO! Company, a venture by Simon Woodruffe is a conglomerate of different services such as Yo!Sushi (Restaurant), Yo!Zone (Health & spa), Yo!Home (Modern style apartments), RadiYO (Radio show about business) and the latest venture, YOtel. YOtel is a Western take on an old Japanese concept of capsule hotels where small hotel rooms are set up for high density living space. Simon Woodruffe felt the need to outfit his staff in some unforgettable apparel to enhance the experience, sourcing out New Balance to create a special YOtel New Balance 576 sneaker for him. The sneaker is strictly a uniform sneaker and not a collaboration of any sort. The sneaker features a colorway inspired by the hotel uniform. There is no commercial release for these sneakers and only staff members will be allocated the shoes.
The YO! Company, a venture by Simon Woodruffe is a conglomerate of different services such as Yo!Sushi (Restaurant), Yo!Zone (Health & spa), Yo!Home (Modern style apartments), RadiYO (Radio show about business) and the latest venture, YOtel. YOtel is a Western take on an old Japanese concept of capsule hotels where small hotel rooms are set up for high density living space.
Simon Woodruffe felt the need to outfit his staff in some unforgettable apparel to enhance the experience, sourcing out New Balance to create a special YOtel New Balance 576 sneaker for him. The sneaker is strictly a uniform sneaker and not a collaboration of any sort. The sneaker features a colorway inspired by the hotel uniform. There is no commercial release for these sneakers and only staff members will be allocated the shoes.
