VICE x Onitsuka Tiger Co-Branded Water

The international lifestyle brand and magazine, VICE, has worked on a project with Japanese sport shoe brand Onitsuka Tiger for a co-branded water packaging. Starting July, cartons of water will be distributed via VICE’s European network and will be available at European’s best music, fashion and lifestyle stores. The packaging designed by INPUT Utrecht is based on the Onitsuka Tiger sneaker. It is amazing to see how such as simple entity like water can be packaged in this well designed and environmentally friendly carton.