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Vice x Adicolor Packaging

For those of you who have picked up the new Vice Food issue, I’m sure you’ve noticed this already — the issue comes wrapped in black and white coloring book style adicolor paper. Adidas is really putting some serious bank into this campaign. I have to agree with Dopefiend though.. it’s very a clever piece of advertising. So subtle, and real inventive. Great way to carry thru the theme. You can read the issue online at Viceland. Info and images via Dopefiend.

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viceadicolor.jpegFor those of you who have picked up the new Vice Food issue, I’m sure you’ve noticed this already — the issue comes wrapped in black and white coloring book style adicolor paper. Adidas is really putting some serious bank into this campaign. I have to agree with Dopefiend though.. it’s very a clever piece of advertising.

So subtle, and real inventive. Great way to carry thru the theme.

You can read the issue online at Viceland.

Info and images via Dopefiend.

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