Vice x Adicolor Packaging
For those of you who have picked up the new Vice Food issue, I’m sure you’ve noticed this already — the issue comes wrapped in black and white coloring book style adicolor paper. Adidas is really putting some serious bank into this campaign. I have to agree with Dopefiend though.. it’s very a clever piece of advertising. So subtle, and real inventive. Great way to carry thru the theme. You can read the issue online at Viceland. Info and images via Dopefiend.
For those of you who have picked up the new Vice Food issue, I’m sure you’ve noticed this already — the issue comes wrapped in black and white coloring book style adicolor paper. Adidas is really putting some serious bank into this campaign. I have to agree with Dopefiend though.. it’s very a clever piece of advertising.
So subtle, and real inventive. Great way to carry thru the theme.
You can read the issue online at Viceland.
Info and images via Dopefiend.