Beyond Good N Evil - Kill the Hype

Beyond Good N Evil have created these crazy new mesh caps which come in several different colorways that are going to be dropping on the 28th of this month. Best part about these caps is the words “Kill the hype” are purposely designed to be blurry so that when you look at it closely it looks blurred while when you look at it from a distant its visibly clearer. The reason behind designing these mesh caps in this way is to reflect how our society today buys a lot of things due mainly to hype when in actual fact they may not even like or need the product they are getting. Image: Beyond Good N Evil Info: Kookies

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Beyond Good N Evil have created these crazy new mesh caps which come in several different colorways that are going to be dropping on the 28th of this month. Best part about these caps is the words “Kill the hype” are purposely designed to be blurry so that when you look at it closely it looks blurred while when you look at it from a distant its visibly clearer. The reason behind designing these mesh caps in this way is to reflect how our society today buys a lot of things due mainly to hype when in actual fact they may not even like or need the product they are getting.

Image: Beyond Good N Evil

Info: Kookies

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Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.

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