Levi's 501 Stay True Campaign
Levi’s has a new campaign called “Stay True”. In Hong Kong, they invited KJ from Dragon Ash, and Hiroshi Fujiwara to be the model. They also produced some limited jeans and t-shirts dedicated to KJ. In Japan, they worked together with Smart Magazine to have a giveaway event. See more on the Levi’s HK website or the Japanese website.
Levi’s has a new campaign called “Stay True”. In Hong Kong, they invited KJ from Dragon Ash, and Hiroshi Fujiwara to be the model. They also produced some limited jeans and t-shirts dedicated to KJ. In Japan, they worked together with Smart Magazine to have a giveaway event. See more on the Levi’s HK website or the Japanese website.