Levi's 501 Stay True Campaign

Levi’s has a new campaign called “Stay True”. In Hong Kong, they invited KJ from Dragon Ash, and Hiroshi Fujiwara to be the model. They also produced some limited jeans and t-shirts dedicated to KJ. In Japan, they worked together with Smart Magazine to have a giveaway event. See more on the Levi’s HK website or the Japanese website.

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Levi’s has a new campaign called “Stay True”. In Hong Kong, they invited KJ from Dragon Ash, and Hiroshi Fujiwara to be the model. They also produced some limited jeans and t-shirts dedicated to KJ. In Japan, they worked together with Smart Magazine to have a giveaway event. See more on the Levi’s HK website or the Japanese website.

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