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Brazil vs. Germany 2014 World Cup Semifinal Sets Twitter Record

LifestyleComments ⋅ Jul 9, 2014
If for some reason you missed Germany’s stunning 7-1 drubbing of Brazil in yesterday’s World Cup semifinal, then you likely saw countless reactions to the Seleção’s implosion via social media. In fact, the game was the single most-d...

Nike Designers Discuss Striking World Cup Fonts

DesignComments ⋅ Jul 2, 2014
National team kits are often made the big stories leading into the World Cup, but very rarely is the full account given. The name and number on the back are the point of individual recognition for not merely the referee, but an entire audience eager...

HYPEBEAST Spaces: Posto adidas at Clube de Regatas do Flamengo

EditorialComments ⋅ Jun 28, 2014
Almost two weeks have elapsed since the initial kick-off of the 2014 World Cup in Brazil. While the opening match took place in Sao Paulo – just an hour away – near the sunny beaches of Rio is where the tournament will ultimately finish w...

What Does It Mean to Be a Professional Footballer Today?

EditorialComments ⋅ Jun 17, 2014
“But this is what sports is for me. A chance not only to see amazing athletes perform and do what they do best, but also an opportunity to dream about being that person.” In the months leading up to the World Cup, sports brand...

Louis Vuitton Monogrammed World Cup Trophy Case

StyleComments ⋅ Jun 16, 2014
For the second time, Louis Vuitton has been tapped by FIFA to produce the official case for the World Cup trophy. Complete with the French label’s iconic monogram across the entirety of its exterior, the case opens from both the front and top a...

i-D Magazine Presents “Fantasy Football”

LifestyleComments ⋅ Jun 14, 2014
With the FIFA World Cup 2014 underway, i-D Magazine has released a two-minute monochromatic visual dubbed “Fantasy Football.” Directed by Matt Jones — famed fashion photographer and son of i-D founders Terry and Trici...

McDonald’s “GOL!” Commercial Kicks Off World Cup Campaign

LifestyleComments ⋅ May 28, 2014
Granted, fast food doesn’t grace our pages all that consistently, but when McDonald’s initiates a global campaign, the world is left with little choice but to take notice. In light of the World Cup games this summer, McDonald’s kick...

VISA Taps Star Wars and The Simpsons for Its World Cup 2014 Campaign

LifestyleComments ⋅ Feb 3, 2014
As the sporting focus shifts from the Super Bowl to the world’s largest sporting event, the World Cup, VISA presents a viral-worthy campaign tapping the likes of Star Wars and The Simpsons. Amassing teams of 11 players, C-3PO joins an outfield...