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adidas “Unlock the Game” Campaign

LifestyleComments ⋅ 3281 Views
As the Premier League gears up for the final stretch of one of its closest seasons to date, adidas reveals its “Unlock the Game” campaign featuring the likes of Luis Suarez, Leighton Baines, Juan Mata, Aaron Ramsey, and Luke Shaw. Using a subtle dose...

Future featuring Kanye West “I Won” Music Video

MusicComments ⋅ 9110 Views
With his new Honest LP slated to release this coming Tuesday, April 22, Atlanta-bred rapper Future lets loose of his visual interpretation to the Kanye West-aided “I Won” single. Directed by Hype Williams, the two artists take to the beach to recite...

HYPETRAK PREMIERE: Far East Movement – The Illest

MusicComments ⋅ 6790 Views
Our musically-savvy team at HYPETRAK has premiered the visuals to Los Angeles pop-rap outfit Far East Movement’s “The Illest.” While the first video debuted last summer, the sequel shown here continues the group’s humorous sta...

Red Bull’s “ALLEYCATS” Explores the Roots and Culture of Unsanctioned Bike Racing

LifestyleComments ⋅ 2920 Views
In an attempt to shine a light on a somewhat under-sung subculture, directors Albert Huh and Viktor Cahoj teamed up with Red Bull for a gripping documentary on the beginnings of urban bike racing. The brief, yet informative piece traces the roots of...

Jason Hernandez and Trevor Colden Explore LA with RED Cameras

LifestyleComments ⋅ 3732 Views
Considered the holy grail of video cameras in some circles, RED Cameras are also amongst the most expensive. With prices starting around the area of $30,000, ownership of one costs a small mortgage; they’re not exactly toys to careen down the s...

“NEW RULES” Film by Harvey Nichols

StyleComments ⋅ 1472 Views
For 2014 spring/summer, Harvey Nichols unveils a short fashion film titled “NEW RULES.” Directed by creative agency Bunker London and styled by Matthew Joseph, the film experiments with various looks and presents a progressive rendition t...

A Conversation with William Strobeck on Supreme’s “cherry”

LifestyleComments ⋅ 8516 Views
In the months leading up to cherry, the general populous was surprised that Supreme would bother with making a skate video. After all, this area of the Internet is likely more familiar with the brand as a fashion outpost influenced by skateboarding r...

Porsche Restoration with Benton Performance

LifestyleComments ⋅ 3957 Views
Car enthusiast John Benton has had a passion for Porsche restoration, maintenance and racing since he bought his very first 912 back in 1984. Now, three decades later, Benton continues to push his distinct approach to Porsche restoration – comb...

Stone Island 2014 Spring/Summer “Stripes” Video

StyleComments ⋅ 1888 Views
Having already previewed many of its spring/summer outerwear pieces with a lookbook video a few months back, Stone Island now highlights a reoccurring theme found in its forthcoming warm-weather range. With stripes playing a major role in its current...

Leica Presents “Let Us Roam” Video Featuring Arto Saari

LifestyleComments ⋅ 3566 Views
Continuing to churn out awe-inspiring videos featuring creative individuals from the realms of skateboarding, art and photography, Leica presents “Let Us Roam” — a short clip based on Arto Saari. In just under 5-minutes, we learn ab...