F21 
TRANSLATE ‘10. 
MTV’s secret SXSW shoot in an empty warehouse 
SXSW - Cool Kids x Travis Barker x DJ A-Trak 
real men ride BMX 
CATCHING TAXIS IN PARIS……… 
TAIPEI JUICE UNDER CONSTRUCTION RENEWAL APRIL 2010 
HaHa Yeah Yeah…. 
These guys are good! 
Black Scale Spring 10 Fleece 
Here we go … 
White Mountaineering. 
universal everything. 
Italian eyewear label SUPER has released a number of new models from its 2010 Spring/Summer collection in select accounts. The aim of this collection was to "embrace the essentialism and minimalism of objects and their functionality", which brought them to classical and elegant designs for this season. Three basic key ... more
Celebrating its 15th Anniversary, Chocolate Skateboards kicks off its festivities with a special project alongside SUPER. Utilizing the company's popular frames, Chocolate works up a limited edition red/black colorway, Italian-made with Carl Zeiss lenses as always. Only 333 pairs will be produced. Stay tuned for further details. more
Continuing our coverage of Super's lineup for Spring/Summer 2010, the Italian eyewear brand unveils another silhouette for the new season, taking on the "W" name. The sunglasses follow a late 70s Italian design aesthetic with a continuous one line shape. Five different colorways are set to drop, all featuring world ... more
SUPER's familiar flagship Flat Black sunglass model comes together in an all new style as the brand wraps the whole frame in black Italian leather. The black leather is ultimately kept extremely thin to maintain a sleek profile. The frames are further paired with Carl Zeiss lenses and maintain the ... more
Italian eyewear company Super reveal a new model from its upcoming collection for Spring/Summer 2010. The "People" frame features another familiar retro style silhouette from Super with slight adjustments made the the traditionally flat top. Five different colorways are shown, each playing off a Summer Safari theme with all featuring ... more
Eyewear purveyors SUPER create a pair of memorable frames with their Crystal Glasses. The almost entirely transparent frames are mostly see-through except for the wired frame within the arms. The frames are made in Italy with signature engravings inside the temple. Available now at SSENSE with a retail price of ... more
Super's 2009 Fall/Winter collection of sunglasses was released today accompanied by a press release detailing the new features and changes from seasons past. The logo is now hidden on the cap between the leg and the frame, to reinforce the notion of secret brand for those in the know. The ... more
SUPER by RETROSUPERFUTURE have come up with a few new eye-catching shapes to accompany their already successful lineup. Distinguished mainly by their simplistic yet refined quality, the new models, equipped with Carl Zeiss lenses as usual, will be released in Spring 2010. more
A brand that has made interesting in-roads as of late thanks to collaborations on a street level including footwear with Nike Sportswear, Britain's Liberty & co and their well-known floral patterns and prints make the jump to eyewear form. Seen in three different patterns, the eyewear is available exclusively at ... more
Celebrating the launch of the Generic Man pop-up store, The Generic Manifesto, at Space 15 Twenty in Los Angeles, Super Sunglasses whip up an exclusive pair of their Flat Top Havana Glitter. The Italian shades feature brown Zeiss lenses in a limited edition run of 46 pieces. more
