SALE - Up to 70% Off - Shop Now

Ray-Ban 2012 Spring/Summer Wayfarer “Rare Prints” Collection

Constantly striving for ways to reinvent their timeless favorite, the Wayfarer, Ray-Ban adds another collection of “Rare Prints” to its Never Hide campaign. This time around the American eyewear manufacturer presents two ’80s style...

Ray-Ban for Brooks Brothers Sunglasses

The result of a collaboration between Brooks Brothers and Ray-Ban have just arrived in stores in the UK. The Ivy League-approved collection features the latter’s Wayfarer and Aviator styles with the former’s signature #BB1 stripe, more co...

Ray-Ban 2011 Fall “Justin” Sunglasses

As Ray-Ban begins to introduce new styles to its 2011 fall/winter lineup, one of the more notable silhouettes, the “Justin,” sees a release through Ray-Ban Japan. Outfitted with a similar styling of the iconic Wayfarer model, the Justin takes on a sl...

Ray-Ban for Brooks Brothers Capsule Collection

Ray-Ban and Brooks Brothers announce the launch of a new collection of sunglasses for men and women. The collection features two timeless and iconic styles – the Wayfarers and the Aviators. Both are accented with Brooks Brothers’ signature...

Ray-Ban Never Hide “Watergun”

The Ray-Ban Never Hide campaign introduces a new video with this simply titled piece, “Watergun.” With a slow and drawn out series of cinematics, things take a turn for the satirical as an old-fashioned (water)gun fight breaks out in...

Ray-Ban Never Hide “Tomatina”

Ray-Ban’s latest campaign for “Never Hide” is aptly titled Tomatina as the Valencian town of Buñol is the backdrop for the yearly tomato festival. The short story features some amazing cinematics as the ZCDC crew who filmed the...

Ray-Ban “Photocopy Romance”

Effectively utilising their popular creative media arm “Never Hide Films”, Ray Ban recently created this short promotional video. The viral clip is entitled “Photocopy Romance” and follows two young Ray Ban fans fall in love over a ph...

Ray-Ban “Subway” Wayfarer swagger Exclusive

A special Subway-inspired Wayfarer releases from Ray-Ban. Featuring a pattern replicating New York City’s iconic subway system, the Wayfarers come with a red leather case. The Ray-Ban “Subway” Wayfarer is limited to 100 pieces a...

Ray-Ban 2010 Summer Sunglasses

Ray-Ban releases a new batch of sunglasses for Summer 2010. Featured are a good amount of classic silhouettes, including the Original Wayfarer, Aviator, Clubmaster, 59mm, 58mm, RB 4140, and RB4140. All are now available in a slew of color choices...

Donald Cummings x Ray-Ban Aviators

In a revival of the storied Ray-Ban Aviators model, The Virgins’ Donald Cummings enters the fold as one of the participating artists looking to highlight the new direction of the Aviator. A total of six different sub-collections will begin...

Matt W. Moore x Ray-Ban “Rare Prints” Wayfarer

Taking on Ray-Ban’s iconic Wayfarer sunglasses, this new edition dubbed “Rare Prints” has been designed by graphic designer, fine artist and muralist, Matt W. Moore. Utilizing his spectrum pattern graphics, Moore creates an all-...

Ray-Ban 2010 Spring Eyewear Collection

Ray-Ban unveils its new collection for Spring, featuring a wealth of classics done up in a selection of new colors and material makeups. Amongst the standouts of the season are carbon fiber-infused aviators, clubmasters, and timeless wayfarer sil...

Ray-Ban Ultra Wayfarer

In recent times, we’ve seen a more and more Ray-Ban drops most notably seen on its 1952 icon, the Wayfarer. Providing a higher-end version of its classic, the Ultra Wayfarer features some special enhancements. Included is the use of 18K gol...

Ray-Ban Wayfarer Black/Blue

One of the most traditional sunglass shapes around, the Wayfarer from Ray-Ban has been an integral part of the casual fashion scene since its creation in 1952. Seen here is an all-new release coming in the form of a black/blue colorway. The black...

Ray-Ban TECH Carbon Fiber Collection

Coming in at less than 2 grams, the Ray-Ban TECH Carbon Fiber collection is undoubtedly a front-runner as one of the lightest and most innovative frame technologies around. Production of the frames revolves around a special seven layer process as...