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THE HATE LIST 2011

“Oh, it’s just what all that shit represents. The stencil bullshit, the wheat-paste bullshit, the fake skate bullshit. I just can’t believe kids buy into all that. It’s like, “nice Obey hat, bud.” You know?” Jason Dill, 2011, Vice Interview In li...

The Rumble Around Tumblr

Thomas J. Watson, the historic president of IBM and namesake of the company’s latest, borderline-Orwellian artificial intelligence program, once said: “design must reflect the practical and aesthetic in business but above all… good design must...

The Art of Street Style Photography

During the recent years the street style culture has gained a big role as fashion media content. All the way back since the first photographers were established, people have been taking photos of street goers looking either extremely beautiful, ugly,...

Productive Placement

In my 20 year career I have seen, and executed for clients, just about every way imaginable to get a brand or product release “hot” via product placement. First as a record promoter in the music business, then mobile promotions manager an...

Retail Rehabilitation: Why Fashion’s Night Out Isn’t a Solution to the Industry’s Woes

I’m a proud consumer. From my morning coffee to my date-night restaurant, from the clothes I wear to the gym I attend and even the computer I write this editorial on – I have a brand affiliation for nearly everything. I try not to pass judgment on my...

Branding the Throne: What Advertisers Could Gain From a Little Hip-Hop Hustle

At first thought, Madison Avenue and Brooklyn’s Marcy Houses couldn’t seem more disparate. One remains, despite a pilgrimage of trendy agencies to the mecca of downtown Manhattan, a bastion of corporate power and a haven for advertising masterminds w...

Everyday I’m… Hustling? by Frank Liew

“What are you pushing yourself for?” the doctor said, as he gave me the same look that I last saw as a dweebish, rotund child at the finish line of the 200m sprint, out of breath and still the last-place finisher. It’s funny; I’d never really conside...

A Lack of Movement by Gary Warnett

Editor’s Note: Gary Warnett has inexplicably forged a career out of a misspent childhood obsessing over hip-hop, films and sneakers. He is editor and some sort of manager at Crooked Tongues, a frequent copywriter for brands like Nike Sportswear a...

The New Middleman by Phil Chang

Editor’s Note: Phil Chang is a strategic creative at Wieden + Kennedy New York and a member of the agency’s multidisciplinary solutions team, Attack. Attack ensures that Wieden stays active as a creative participant in the culture of our be...

REAL TALK on Magazines, Digital Media and Video by Sky Gellatly

Editor’s Note: Sky Gellatly currently works as the Director of Strategy for the PR and Marketing firm, Team Epiphany, and is the manager for 13thWitness and DJ Neil Armstrong. Most recently, he and Lupe Fiasco have joined forces as a DJ / &...