Nike LeBron X NSW Lifestyle NRG “Night Stadium”

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The Nike LeBron X has been one of the most prolific basketball models in recent years. Starting with the USA edition, we’ve seen countless colorways as well as lifestyle models such as the much-clamored for Corks. To that list, add the LeBron X...

Nike Marks Lebron James’s MVP Title with the Lebron X MVP Shoe

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To celebrate LeBron James’s historic fourth NBA MVP title, Nike has unveiled an eye-catching MVP colorway of the athlete’s signature LeBron X shoe. Reminiscent of some of the “What The…” colorways of other Nike basketbal...

Nike LeBron X “Pure Platinum”

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An NBA title is arguably the basketball equivalent of a platinum record in terms of achievement, and if Miami’s first round sweep is any indication, LBJ won’t stop laying down the jams anytime soon. Similarly distinguished is a new colorw...

Nike Air Max LeBron X Low “Bright Citrus/Hyper Blue”

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A decidedly New York Knicks-esque make-up that doubles as the perfect accompaniment to the summertime weather for the low-top LeBron James signature, a Bright Citrus/Hyper Blue colorway of the Air Max LeBron X Low is on tap for a release from Nike Ba...

Nike Basketball ELITE Series 2.0+

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Eschewing the superhero-inspired aesthetics of the first release in favor of inspiration from the Larry O’Brien Championship Trophy itself, Nike Basketball presents the latest incarnation of the ELITE Series 2.0 – the ELITE Series 2.0+. F...

Nike LeBron X NSW Lifestyle

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With the LeBron X’s Elite edition gearing up for a late April release just in time for the NBA Playoffs, Nike jumps to the opposite side of the “wearability” spectrum introducing the Nike LeBron X NSW Lifestyle. Maintaining some of its on-court...

Nike Basketball ELITE Series 2.0

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Depicting flagship athletes LeBron James, Kobe Bryant and Kevin Durant as modern day basketball superheroes, Nike Basketball has unveiled its ELITE Series 2.0 of postseason footwear. Featuring updated editions of the LeBron X, Kobe 8 System, and a ne...

Nike Basketball 2013 Easter Footwear Collection

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In anticipation of 2013′s Easter Sunday on March 31, Nike Basketball has unveiled its collection of Easter-inspired footwear for flagship athletes LeBron James, Kobe Bryant and Kevin Durant. Opting for pastel colorways and taking cues from the...

Nike LeBron X “Atomic Teal”

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Perhaps inspired by his city’s NFL counterpart, LeBron James and Nike Basketball are dropping an “Atomic Teal” edition of King James’ signature Nike LeBron X over the weekend. Donning an Atomic Teal/Sail-Dark Atomic Teal-Total...

Nike Basketball 2013 All-Star Footwear Collection

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Nike Basketball is embarking on an extraterrestrial mission for the forthcoming All-Star Game festivities in Houston. The mission control center in Texas, widely know by its radio call sign “Houston,” provides the creative inspiration for a special c...

Nike NSW Design Director Marc Dolce Discusses Design, Storytelling, and the Year of the Snake Collection

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About Marc Dolce, Brooklyn, inspirations & transforming classic shoes into modern silhouettes… Could you tell us a little bit about yourself? Who you are, what you do and where you’re from? I’m the Design Director of Nike Sportswear...

Nike 2013 Black History Month Collection

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Nike recognizes the importance of Black History Month with not only a product collection, but a larger recognition of the power of sports to impact society. The 2013 Nike Black History Month Collection mantra, “Be Bold. Be True” celebrates three athl...

Nike LeBron X “Prism”

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The latest installment of LeBron James’s 10th signature sneaker makes its way to select retailers across the country. Dubbed the “Prism,” this new release sits atop a white and grey base, with a slick black upper and prism graphics...

Nike Basketball Release Christmas Versions of the Kobe 8 System, LeBron X and KD V

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As Christmas draws ever-closer, Nike Basketball presents three seasonal versions of the Kobe 8 System, LeBron X and KD V. Kobe’s signature shoe draws inspiration from the rhinoceros viper and features bright red and yellow scales that mimic a C...

Nike LeBron X “Carbon”

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Nike Basketball gears up to continue its successful line of LeBron X drops with the release of the LeBron X “Carbon” on December 1. Recognizable by its high-reaching tongue and sharp angular features, the black stealth bomber-like shoe fe...