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LeBron James Stars in Samsung’s “Always On” Commercial

LifestyleComments ⋅ Oct 31, 2013
Joining the likes of Lionel Messi and Jay Z as Samsung’s latest celebrity advocate, two-time world champion LeBron James stars in a two-minute video featuring the latest and greatest in Samsung technologies including the Galaxy Gear Smartwatch as wel...

Nike LeBron 11 “Forging Iron”

StyleComments ⋅ Oct 21, 2013
For his 11th NBA season King James will rest upon his throne with a new sword at his feet, forged by the smiths at Nike’s innovation kitchen. Of course in the usage of the word ‘sword’ we’re referring to his 11th signature sne...

LeBron James: A Decade in the Making Interactive Experience

StyleComments ⋅ Oct 15, 2013
Celebrating 11 signature shoes to his name, only the second player to claim a similar feat, LeBron James’s accolades have been immortalized in a new online interactive experience called “LeBron James: A Decade in the Making.” The site presen...

Nike LeBron 11 NSW Lifestyle Dark Loden/Parachute Gold

StyleComments ⋅ Oct 11, 2013
Nike Sportswear continues their trend of fashionable, off-court sneaker mock-ups with the newest edition of the Nike LeBron 11 NSW Lifestyle. The lifestyle model follows the path of the Kobe 8 and KD VI off-court models and sports a look that can be...

Nike Air Max LeBron X Low “Swamp Thing”

StyleComments ⋅ Oct 10, 2013
Although LeBron’s 11th signature sneaker has been garnering plenty of attention lately and rightfully so, Nike reverts back to the previous – the LeBron X – with a new colorway to its low-cut version. Dubbed the “Swamp Thing,” this colorful on-court...

Nike LeBron 11 “Gamma Blue”

StyleComments ⋅ Oct 9, 2013
Nike’s LeBron 11 silhouette gets a cool blue makeover just weeks before the start of the NBA season, with this version dubbed the “Gamma Blue.” Inspired by the oxide layer that forms over steel when heated to high temperatures, the...

Nike LeBron Ambassador VI

StyleComments ⋅ Oct 7, 2013
In addition to the soon-to-launch Nike LeBron 11, LeBron’s signature shoe line will also be including the LeBron Ambassador VI. A model generally reserved for the international markets, the Ambassador VI offers the angular styling of the LeBron...

A Closer Look at the Nike LeBron 11 “Away”

StyleComments ⋅ Sep 24, 2013
Nike’s innovative Hyperposite technology – a contemporary, lightweight evolution of the Swoosh’s beloved Foamposite tech – is front and center on the “Away” edition of King James’s forthcoming LeBron 11 thank...

Gary Warnett Weighs In On Whether LeBron’s Shoe Line Can Ever Reach the Heights of Jordan Brand

EditorialComments ⋅ Sep 20, 2013
Suffering from shoe fatigue yet? To memorize rollouts, colorways and nicknames requires a database-like aptitude for information recall. Speculative market share stats indicate that Michael Jordan and LeBron James’ signature releases are the mo...

A Detailed Look at the Nike LeBron 11

StyleComments ⋅ Aug 28, 2013
When Nike released the Air Jordan 11 back in 1995, it was a game-changer. Combining patent leather, ballistic mesh and transluscent rubber soles, the Tinker Hatfield design became arguably the most iconic and sought-after shoe in the Air Jordan line....

Nike Redefines “Just Do It” with “Possibilities” Campaign

LifestyleComments ⋅ Aug 21, 2013
Nike has unveiled a brand new “Possibilties” campaign inspired by the “Just Do It” campaign which debuted 25 years ago. Taking the “Just Do It” motto to its logical conclusion, the new “Possibilties” ca...

Nike LeBron 11 Black/Metallic Silver-University Red-Bright Crimson Preview

StyleComments ⋅ Aug 19, 2013
Nike gears up to release the 11th iteration of the LeBron signature franchise and this time it has taken a bold new direction that separates it from its predecessors. For starters, the new LeBron 11 seen here in black, silver and University Red shrou...

Grantland Wonders “Could LeBron James Really Play in the NFL?”

LifestyleComments ⋅ Aug 8, 2013
There’s no denying the athletic prowess of NBA superstar LeBron James. With his athleticism displayed over both basketball and football over the course of his youth, it was eventually basketball that won out. With a hulking 6-foot-9 frame tippi...

LeBron James Talks Style, LeBron Retros and His Next Signature

EditorialComments ⋅ Aug 5, 2013
LeBron James is a man whose energy seemingly knows no bounds. Wrapping up a season in which he won his fourth regular season MVP award, his second straight NBA Finals Championship, and second straight Finals MVP award, LeBron took only the briefest o...

Stream the LeBron James-Produced NBA 2K14 Soundtrack

MusicComments ⋅ Jul 27, 2013
It only makes sense that LeBron James would be chosen as the cover player for the forthcoming installment of the 2K series, as this was the year that the 28-year-old, if ever, cemented his place amongst the greats. What you might not know is that ...