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Numbers Never Lie: LeBron James Will Surpass His Airness?

Michael Smith of ESPN’s Numbers Never Lie has this interesting video comparing LeBron James and Michael Jordan’s careers. Presented in illustrated form, the video compares the two superstars’ careers after winning two NBA Championsh...

Nike Basketball & LeBron James “Leave a Message” Commercial

While we’ve just come out from the NBA Finals Game 7, the last 30 seconds of Game 6 were definitive. They almost seemed a moment of collapse, where a once celebrated hero would be doomed to face the disdain of an entire nation, forever calling...

LeBron James 1/6 Scale Figurine by ENTERBAY Preview

Last month we showed you the heavily anticipated Michael Jordan 1/6 figure by ENTERBAY and now we’ve got an early look at ENTERBAY’s latest figurine. Featuring none other than two-time NBA champion and Miami Heat start LeBron James, the l...

Nike LeBron James Championship Pack

Celebrating LeBron James’ second straight NBA championship, Nike has unveiled a limited edition Championship pack. Consisting of two footwear models, the LeBron X PS Elite and the LeBron X Low, as well as two hats and a T-shirt, the collection...

LeBron James Is the Next Cover Athlete for 2K14

Steve Kerr introduces LeBron James as the cover boy for NBA 2K14 video game from 2K Sports. The game is destined for an October 1 release on PS3 and Xbox 360 platforms, with hints at a future release on PS4 and Xbox One as well. Those who pre-order t...

Nike LeBron X P.S. Elite “Miami Dade”

Just as Venice Beach takes a turn in the spotlight with a new Kobe 8 System release, Miami Dade is set to receive a shout-out of its own this weekend as Nike Basketball introduces a special edition of King James’s LeBron X P.S. Elite. Donning a...

LeBron James Presents The LeBrons – Season 2

The animated series The LeBrons is set to return for a second season following the success of season 1 in 2011. Originally developed by LeBron James as a series of commercials for Nike, the second season returns with 3D CGI animation and will continu...

The Story of LeBron’s Crazy Playoff Sweater

On the heels of the Miami Heat’s game one win over the Milwaukee Bucks, NBA superstar LeBron James set foot in the post-game press conference sporting a bold sweater option from New York-based streetwear label Staple. While James’s intent...

A Retrospective of LeBron’s Career Through Four MVP Awards and an NBA Title

It’s clear that LeBron James has had a decorated history as a player, as underlined by his latest award – the 2012-2013 Most Valuable Player award – immortalized by Nike in the form of a crazy pair of King James’ signature kic...

Nike LeBron X NSW Lifestyle NRG “Night Stadium”

The Nike LeBron X has been one of the most prolific basketball models in recent years. Starting with the USA edition, we’ve seen countless colorways as well as lifestyle models such as the much-clamored for Corks. To that list, add the LeBron X...

Seth Rogen, Paul Rudd and LeBron James Star in Samsung’s “The Next Big Thing” Super Bowl Ad

Aside from a certain East Coast professional franchise win, the real prime time special was Samsung’s “The Next Big Thing” Super Bowl spot. Featuring the likes of Seth Rogen, Paul Rudd and LeBron James, the three combine efforts to...

Nike LeBron X “Prism”

The latest installment of LeBron James’s 10th signature sneaker makes its way to select retailers across the country. Dubbed the “Prism,” this new release sits atop a white and grey base, with a slick black upper and prism graphics...

Nike Basketball Release Christmas Versions of the Kobe 8 System, LeBron X and KD V

As Christmas draws ever-closer, Nike Basketball presents three seasonal versions of the Kobe 8 System, LeBron X and KD V. Kobe’s signature shoe draws inspiration from the rhinoceros viper and features bright red and yellow scales that mimic a C...

LeBron James Takes the Samsung Galaxy Note II Out for a Day

LeBron James is often applauded for making the unbelievable look quite pedestrian on the court. It’s with this ease of functionality and flare that the reigning champ has turned to the Samsung Galaxy Note II for all of his smartphone needs. Com...

Nike Sportswear LeBron X Cork Edition

LeBron James’s sweet taste of victory was celebrated with a champagne toast on June 21 to mark his first NBA championship. The monumental achievement has come to life with the exclusive Nike Sportswear LeBron X Cork edition – employing pr...