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Air Jordan 1 Low Black/Gym Red-White

Perfect for summer, Jordan Brand presents a Black/Gym Red-White colorway of the low-top take on the classic Air Jordan 1. Similar to the beloved “Bred” original, the kicks see the silhouette’s wings logo shifted to the heel as a bla...

Air Jordan 6 Retro “Carmine”

Making its return this May is the iconic Air Jordan 6 Retro “Carmine.” Last seen in 2008 as part of the Collezione Package with the Air Jordan 17 Retro, the AJ6 “Carmine” is set to be one of this year’s most anticipated...

A Closer Look at the Air Jordan 11 Retro Low “Concord”

As its release day approaches, we get a new set of shots of the upcoming Air Jordan 11 Retro Low “Concord.” Debuting on the feet of Michael Jordan last year, this upcoming release will the be first time the “Concord” colorway...

Jordan 6-17-23 “Dark Concord”

Jordan Brand has held onto its dominance, in part, through strategic releases of the classics. Here we find Jordan fusing two of its most distinctive models from the past – the VI and XVII – to create the 6-17-23. Fans might recall that Michael Jorda...

A Closer Look at the Jordan Melo M10 “Jordan Brand Classic”

In tandem with Nike’s second ever Jordan Brand Classic at New York’s Barclays Center, Jordan Brand has unveiled two limited edition Jordan Melo M10 colorways — black for the East team and white for the West. The sneakers feature per...

A Closer Look at the Air Jordan 6 Retro “World Cup Brazil”

Following up our first look at the Air Jordan 6 Retro “World Cup Brazil,” we’ve now got a full look at the upcoming shoe. Celebrating this year’s World Cup and passion and flair of Brazil, this AJ6 features a black suede and l...

A First Look at the Air Jordan 2 Retro “Nightshade”

Following up the recently released Air Jordan 2 Retro “Infrared 23,” Jordan Brand presents this new “Nightshade” colorway. Another non-original colorway for the shoe, this upcoming release features a navy upper with safari pri...

A First Look at the Upcoming Air Jordan 6 Retro “World Cup Brazil”

Earlier today, Nike unveiled an upcoming range of both performance and lifestyle products as part of its 2014 Football Innovation Summit. It’s been many years in the making for Nike and Brazil as 2014 marks the first time in their relationship...

A Closer Look at the Air Jordan 11 Low “Nightshade”

This weekend saw the release of the Air Jordan 11 Low “Nightshade,” which proved to be one of the more unique releases from JB in recent memory. The AJ11 Low, a silhouette that is polarizing to some, took on a black, green and white color...

FastCompany Explores the Innovation Behind the Air Jordan XX9

Starting from the very first model, Jordan products have always been at the forefront of innovation. Like the great player from which the products draw their name, it seems Jordan Brand performance models have only gotten better over time. This is un...