Acronym 2012 Fall/Winter “Acronymjutsu” Video
Technical performance label Acronym unveil its Fall/Winter 2012 video appropriately titled “Acronymjutsu.” Created by Ken-Tonio Yamamoto with music by Zomby, the viewer is treated to an expedited run through some of the various pieces off...
Acronym 2012 Fall/Winter Collection
“Always bring an architect to a knifefight.” William Gibson — cyberpunk author and recent collaborator with German brand Acronym – wrote in his “custom crafted” quote in “12 point on the back of a t-shirt....
OTHERS by Hypebeast: The Mystery Behind Acronym
When it comes to the world of technical fashion, there is arguably no other brand that has set the bar as high as Berlin-based Acronym. The brand founded by Errolson Hugh and Michaela Sachenbacher was conceived as a “unification of style and te...
A Conversation with Errolson Hugh
In 1994, partners Michaela Sachenbacher and Errolson Hugh birthed an independent design and consulting agency dubbed ACRONYM. With a focus on the unification of style and technology, the inventive duo began creating functional outerwear for Burton Sn...
Herno Laminar by Errolson Hugh
Acronym designer Errolson Hugh has teamed with Italian brand Herno on a stylish GORE-TEX capsule collection. The Herno Laminar Collection is comprised of eight styles for men and eight styles for women that perform well at high altitudes, but with a...
Visions of Visionaries: Errolson Hugh
Acronym co-founder Errolson Hugh recently sat down with MADE to record this interview. For those unfamiliar with Acronym, they are a high quality label that specialises in outerwear and enjoys much success in Japan. Discussing a range of topics f...
Acronym 2010 Spring/Summer Collection S-J7/S-J14 Video
Acronym founder Errolson Hugh stars in this short film highlighting styles from the Acronym 2010 spring/summer collection. With a strong technical element as the basis of the collection, you gain a better understanding of the label’s approa...