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Acronym 2012 Fall/Winter “Acronymjutsu” Video

Technical performance label Acronym unveil its Fall/Winter 2012 video appropriately titled “Acronymjutsu.” Created by Ken-Tonio Yamamoto with music by Zomby, the viewer is treated to an expedited run through some of the various pieces off...

Acronym 2012 Fall/Winter Collection

“Always bring an architect to a knifefight.” William Gibson — cyberpunk author and recent collaborator with German brand Acronym – wrote in his “custom crafted” quote in “12 point on the back of a t-shirt....

Stone Island Shadow Project_AW ’012 Video Is As Next Level As You’d Imagine

Few maintain the knowledge and understanding required to bridge the gaps between fashion and functionality quite like Errolson Hugh. Apart from founding the ever-innovative Acronym, he’s spent ample amounts of time refining his craft with numer...

Errolson Hugh of Acronym Puts the Touches on Herno Laminar’s 2012 Fall/Winter Collection

Under the direction of technical garment specialist Errolson Hugh of Acronym fame, we are given this glimpse at Herno Laminar’s 2012 fall/winter collection. The Italian-based label has garnered a reputation for leading the industry in technical...

OTHERS by HYPEBEAST: The Mystery Behind Acronym

When it comes to the world of technical fashion, there is arguably no other brand that has set the bar as high as Berlin-based Acronym. The brand founded by Errolson Hugh and Michaela Sachenbacher was conceived as a “unification of style and te...

A Conversation with Errolson Hugh

In 1994, partners Michaela Sachenbacher and Errolson Hugh birthed an independent design and consulting agency dubbed ACRONYM. With a focus on the unification of style and technology, the inventive duo began creating functional outerwear for Burton Sn...

Herno Laminar by Errolson Hugh

Acronym designer Errolson Hugh has teamed with Italian brand Herno on a stylish GORE-TEX capsule collection. The Herno Laminar Collection is comprised of eight styles for men and eight styles for women that perform well at high altitudes, but with a...

BEINGHUNTED: Acronym 2011 Fall/Winter Collection Interview with Errolson Hugh

As close associates with fellow Berlin-based technical brand, BEINGHUNTED secures an interview with Acronym founder, Errolson Hugh in regards to the latest Fall/Winter 2011 collection. The two friends speak candidly over arguably the world’s mo...

Stone Island Shadow Project 2011 Fall/Winter Video featuring Errolson Hugh

Stone Island Shadow Project welcomes its new collection with an introduction from head designer Errolson Hugh. This video takes a closer look at the PARSEQ GRID performance system that’s used in the collection as Hugh breaks down the concepts,...

Visions of Visionaries: Errolson Hugh

Acronym co-founder Errolson Hugh recently sat down with MADE to record this interview. For those unfamiliar with Acronym, they are a high quality label that specialises in outerwear and enjoys much success in Japan. Discussing a range of topics f...

Acronym 2010 Spring/Summer Collection S-J7/S-J14 Video

Acronym founder Errolson Hugh stars in this short film highlighting styles from the Acronym 2010 spring/summer collection. With a strong technical element as the basis of the collection, you gain a better understanding of the label’s approa...