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BAIT Opens New Store In Los Angeles

StyleComments ⋅ Jul 9, 2014
As its name would suggest, BAIT aims to captivate those around them through a series of well-curated products spanning fashion and footwear. Now looking to expand on its cultural influence, the Californian brand recently opened its latest shop on Mel...

Essentials: Eric Cheng of BAIT

EditorialComments ⋅ Apr 2, 2014
Eric Cheng may not be a familiar name yet, but if you’re a regular reader of HB, you’re bound to recognize some of his work. The founder and CEO of BAIT, Cheng has been responsible for a host of eye-catching footwear collaborations with t...

BAIT Founder Eric Cheng Talks About the ASICS Gel Saga “Phantom Lagoons”

StyleComments ⋅ Sep 17, 2013
Fusing a retro silhouette with fresh colors, luxurious materials, and a bevy of special details, the BAIT x ASICS Gel Saga “Phantom Lagoons” is the perfect follow-up to last summer’s collaborative “Olympic Rings” pack. B...