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BAU x Reebok Instapump Fury OG

StyleComments ⋅ Apr 2, 2014
No stranger to Reebok’s classic silhouettes, Frank The Butcher’s BAU returns with a fresh Instapump Fury OG collaboration in what should be an epic year for the legendary sneaker. The 20th anniversary silhouette — dubbed the the ...

BAU Presents “The Good Book” by The Alchemist & Budgie

MusicComments ⋅ Mar 4, 2014
Seeking to expand his portfolio beyond footwear and fashion, street culture stalwart Frank The Butcher and his BAU (Business As Usual) imprint endeavor into music with a new release. BAU Music worked with famed producers The Alchemist and Budgie to p...

BAU x Reebok Instapump Fury

StyleComments ⋅ Mar 1, 2014
After teaming up for a 30th anniversary edition of the Classic Leather and the “10|15″ take on the DMX Run 10, Reebok and Frank The Butcher are back at it, this time dropping a commemorative two-pack under FTB’s BAU imprint. Celebra...

Frank The Butcher Talks BAU with Life+Times

StyleComments ⋅ Oct 23, 2013
If streetwear were a special club, then Frank The Butcher has taken the executive tour. He’s been a captain of Boylston Trading Company, hosted his own show with Karmaloop, and worked on über-rare tier double-0 projects with Reebok, adidas and...

Business As Usual 2013 Fall/Winter Lookbook

StyleComments ⋅ Oct 18, 2013
Frank The Butcher has pulled the veil back on the second season of his BAU (Business As Usual) clothing label. The latest collection builds upon BAU’s inaugural season with similar text branding and a palette of grey, black and white. The 2013...

BAU x The Distinct Life x Saucony Shadow 5000 “NOVEM” Pack

StyleComments ⋅ Sep 27, 2013
Never ones to settle nor coast, both Frank the Butcher and Rick Williams are two individuals who continue to push their own creative boundaries. As Frank the Butcher has been rapidly expanding his BAU/Business as Usual Imprint and Rick Williams his T...

Frank The Butcher Presents BAU

StyleComments ⋅ Jul 22, 2013
Frank The Butcher has unveiled the inaugural collection for his latest venture, BAU (Business As Usual). The culmination of Frank The Butcher’s work in the streetwear and sneaker industries and his passion for music, BAU brings together all of...