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2014 adidas Fanatic Football Tournament Recap

Coinciding with the World Cup finale, adidas’ annual ‘FANATIC’ football tournament returned to its birth place  New York City, as well expanding globally to Berlin and Tokyo, thanks this years partnership with the 2014 FIFA World Cu...

adidas Brings Back the Fanatic Football Tournament

After a short but strong run several years ago, adidas’s Fanatic Football Tournament makes its triumphant return, in a World Cup year nonetheless. Spread over three major international cities, Berlin, Tokyo and New York, each are represented as...

adidas FANATIC New York 2013 Football Tournament Recap

With a massive footballing heritage, adidas has been a lifelong supporter of the beautiful game. Helping engage the creative community in communal activities beyond late nights and pints, adidas’s long-running Fanatic series took to the pitch o...

Bradley Carbone Discusses the adidas FANATIC Premier League

We’ve reported on many ongoing industry activities that teeter more on the sober sporting side over the last few years which has seemed to become a prominent aspect of the industry. Whether it involves empowering industry creatives to get up an...