Join Date: Jun 2012
Based on your bio it said that you are targeting the skate/street wear. Correct?
If your from Philly dude.... REPRESENT PHILLY! If you think about all the competition that's out there right now, think about where each these brands originate from. You bring something from Philly, showcase that. Don't over think things, keep it simple.
You also have to think about whats selling. Heavy graphics aren't whats in right now. Some of the heavy graphics were too Ed Hardy ish honestly. Your market is the skate community and if that's who you're trying to appeal to, you have to acknowledge what there into right now.
I like the mantra you have about " Explore the Unknown; expose the truth"
I also like that you want convey thought provoking art work.
I'm viewing your stuff, and I can see so many routes you can take this.... I definitely suggest if your don't already have a sketch book, start with that. Doesn't matter if you can draw or not. Write things down, always try to draw out your ideas even if you just do tree maps.
If someone from Philly were to wear your brand, and be featured in a magazine or online publication, you would definitively would want it to be something original that will make ppl say I'm gona look into this brand.