Ok so I have been giving my two cents on just about everyone here but I have yet to show anything I have done. Let me explain what I do: I am a consultant for start-up brands. Not just in fashion but also a variety of other fields. My SPECIALTY is fashion because I worked as and illustrator/designer for a slew of brands while building my portfolio.
That being said I recently had someone challenge me into making a brand in less than a day. With a logo, slogan, a write up, a few shirts, and without the use of my illustration skills.
My intention of this project was to show that any brand is viable as long as the idea is fleshed and creative. Doesn't have to be the best brand ever, it just has to be presentable. So without further explanation let me introduce my "fake" brand dubbed "50"
'50' Logo w/ slogan
The name 50 was derived as a parody to the American 1950's when sexism and social inequality ran rampant. This is portrayed in '50' through the medium of advertisements of the time or of those that are socially unacceptable in today's overly political correct world. As '50' is a parody the slogan "It could be worse" serves as a tale-tell sign that as human culture has progressed to where they are currently, there is still room for improvement.
As '50' uses antiquated advertisements as it's main form of artistic medium DTG or Direct to Garment printing was chosen over costly screen printing. However all '50' shirts will be printed on high quality, soft, 100% cotton shirts.
T-shirt (Blow) $25.00
T-shirt (Get it Right) $25.00
T-Shirt(Push it Good) $25.00
Initially most of our sales will run via our online store. For this reason tees were given a $25.00 price point because we factored in shipping cost. With '50' we want to offer free shipping to all residents living within the continental United States.
Post Card Stickers
Blow 3 pack $6.00
Postcard sized stickers were chosen as a miscellaneous item so that our customers can join in on "advertising" as the '50' brand encourages its followers to join in on revealing the ridiculousness of our socially awkward roots.
While '50' is presented as a brand it is in fact a living collection. New garments are released as the designers find better ways to reflect the core message of the brand i.e. "It could be worse..." In the future '50' will expand its offerings into specialized accessories, posters, and other garments that fit its mold. We thank you for reviewing our brand and hope that you continue to follow us in the foreseeable future.
(Links to your social)
So yeah not the best brand but at least you can see what the direction and intention of the brand is. You even get the price points and why the price point was chosen. This display is commonly referred to as a 'showcase' or 'line sheet'. Nobody really cares how passionate I am about my brand. All anyone will ever see is how prepared I am. If your line/brand is prepared it could be crap and still be viable.
So what do you think? Try to think objectively. Would this brand sell based on what you saw? Is there a market for it? Ultimately its up to you but yeah, be dastardly in your reviews+ Have fun.