Is New Balance Set for a Return to Soccer?

The most recent development in the sponsorship deal, Liverpool F.C. sees its potential changeover from Warrior Football to parent company New Balance, according to Soccer Bible. Although suggested in the Liverpool fan mag The Anfield Wrap, the move will mean a return to soccer for the Boston-based New Balance brand who is not often associated with the sport after a three-decade hiatus. The move also sees the potential end for the production of future Warrior Football boots.

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