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Pratt & Hennessy Release "Never Stop, Never Settle" Films

This weekend’s inspiration is delivered, fittingly enough, courtesy of alcohol – a vital ingredient

This weekend’s inspiration is delivered, fittingly enough, courtesy of alcohol – a vital ingredient of the college experience. Striving to push students to push their creativity outside of red cup concoctions, Hennessy teamed up with wildly talented M.F.A- and B.F.A.-pursuant students at Pratt Institute in Brooklyn. On a serious note, Hennessy’s Wild Rabbit Challenge petitioned young artists to create a piece (or collection) that embodies the chief inspirations of their work. While the beverage-art collaboration lane is admittedly crowded, student art can refreshing in its purity and clarity, a point well-underlined here. Hennessy profiled three of the competition finalists in a series of well-chopped vignettes — including winner Eduardo Palma — all of which are viewable below.

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