FALL SALE - 20% OFF - USE CODE: FALL20 (24 HOURS LEFT)
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Football's ultimate cathedral, the Maracanã Stadium.
    1 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Thousands of fans watch intently at a Fan Fest in Copacabana.
    2 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    This World Cup, a new King James was crowned.
    3 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    The Dutch Truck of Positivity.
    4 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    A common sight at every venue.
    5 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    The story of a World Cup.
    6 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    One of Holland's most visible fans.
    7 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Chilean fans eagerly await their team's arrival for warm-up.
    8 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Arjen Robben early into his warm-up.
    9 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    In the background, Chilean fans warm-up in their group stage game against Holland.
    10 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Two "unhappy" fans show their displeasure.
    11 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    A Dutch fan clogging out of control.
    12 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    A ground level view of the U.S. National Team's boot game.
    13 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    One of the great stories of the World Cup came from this keeper.
    14 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    The 2014 World Cup adidas Brazuca Matchball.
    15 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    U.S. fans singing their national anthem.
    16 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    More than one case of the inverted football hat was spotted this World Cup.
    17 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Tim Howard thanks a vocal contingency of American fans after the United States' 1-nil loss to Germnay.
    18 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    A new generation of American fans will leave this World Cup with some amazing memories.
    19 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    The U.S. celebrates their qualification into the Knock-Out stages despite losing 1-nil to Germany.
    20 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    The mohawk wig knew no age limitations.
    21 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Argentina warm-up before their Round of 16 match against Switzerland.
    22 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Argentine fans were arguably the most boisterous.
    23 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Lionel Messi delivers a cross into the box during the Argentina vs. Switzerland game.
    24 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Nervous moments meant some couldn't bare the pressure during the Argentina vs. Switzerland game.
    25 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    German and French fans battle it out on Copacabana Beach before their Quarter-Final match.
    26 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    One of this World Cup's great runs courtesy of Costa Rica.
    27 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Fans from all over wildin' out.
    28 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Dressed to the nines.
    29 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Lionel Messi warming up his left peg before taking on Holland.
    30 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    A moment of silence pre-game to remember football legend Alfredo Di Stéfano.
    31 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    Lionel Messi's freekick attempt on goal during the Holland and Argentina Semi-Final.
    32 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    An Argentine fan exchanges words with a Brazilian fan during the Argentina vs. Holland match.
    33 / 34
  • Image of THROUGH THE LENS: The 2014 World Cup in Brazil
    German fans providing a friendly reminder to their Argentine counterparts.
    34 / 34

THROUGH THE LENS: The 2014 World Cup in Brazil

Touching down in Sao Paulo on June 11th, HYPEBEAST had the opportunity to spend the entirety of the World Cup in Brazil. Seven games later, countless hours spent with fans across Sao Paulo, Rio de Janeiro and Recife, and several behind-the-scenes tours thanks to Visa had all the makings of a lifetime of memories. Surprisingly, entering some of Brazil’s most storied football cathedrals armed with a full-frame camera (albeit a Sony a7) and a telephoto lens was effortless every time. A 70-200mm soon became our best friend for all the matches as well as festivities that surrounded the world’s largest sporting event.

Few people will ever question the passion and intensity that comes with South Americans and their football. Witnessing it firsthand brings it to a new level. Becoming a fan of a team is just as common as buying a ticket to a match and cheering solely for the sake of wanting a particular team to lose (as is often the case between Brazilian and Argentine fans). Many pre-game celebrations often saw fans of competing countries embracing the game and cozying up to have their photos taken and instantly shared, but in some instances it became apparent how fans and their emotions could quickly spill over and escalate amongst various Latin American counterparts. Of the most vibrant areas, Avenida Atlântica in Copacabana was essentially a party for the whole tournament. The beach-side Fan Fest was in close proximity to essentially Brazil’s most well-known attractions and attracted a slew of global fans who operated out of Rio as a homebase if they didn’t have the good fortune of getting tickets to see their team in neighboring cities.

Unfortunately after July 13 and despite some of the sport’s greatest highs and lows ever witnessed, much of the world will put their head down and reduce football to the back burner. But nevertheless, this THROUGH THE LENS represents a recap of some of our favorite photos through Sony‘s lenses over the course of the month-long tournament as the final plays out on July 13 at the Maracanã Stadium between Argentina and Germany.

For more photos from the first week, head over to our other feature All Eyes on Brazil: Scenes from the Opening Days of the 2014 World Cup.

Date: Jul 11, 2014  /  Views: 64  /  Author: Eugene Kan
Category: Style  /  Tags: Sony, Photography, Brazil, Through the lens, 2014 world cup, World cup