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As Oakley approaches its 40-year anniversary, the California label presents “A Story of Disruption.” Looking back at nearly four decades of design and the “disruptive visionaries” that have marked the period, the short film features narration by Kevin Spacey as the celebrated actor highlights founder Jim Jannard, explaining:
The art of disruption is about shattering the norm, setting creativity free, and forging a radical new vision of the world. It was in 1975 that a mad scientist named Jim Jannard set out to question the limits and disrupt the norms of an entire industry. Starting Oakley with little more than $300 and an obsessive drive that everything can and will be made better.