Chipotle Cups to Feature Essays from Toni Morrison, Jonathan Safran Foer and More
The monotony of scrolling and double-tapping, reviewing old photos, or single-handedly sending unwarranted texts to people can be all too familiar while eating on-the-go; sometimes you’re not just hungry for sustenance, but also food for thought. A moment of genius that struck Jonathan Safran Foer (at one of these very moments) has developed into the latest from Chipotle‘s “Cultivating Thought” campaign, which sees essays from popular writers past and present conveniently printed on their soda cups. The food giant will adorn bags and cups with original work from Toni Morrison, George Saunders, Malcolm Gladwell, and Vanity Fair contributor Michael Lewis alongside Foer himself. Head over to Vanity Fair to read their exclusive report, and be on the lookout for this exciting development at your local Chipotle soon.