"Nothing" Reminds You to Enjoy Everything You Already Have

With an impressive portfolio of clients including that of Amstel, ING, Ziggo and Absolut, Amsterdam-based copywriter and brand concept developer, Pim de Graaff presents his latest project entitled “Nothing.”

Produced to coincide with the run-up to Christmas, the product’s concept is geared toward a period where it is common practice to lose control and buy gifts that may eventually be of no use. “Nothing” aims to serve as an expensive memento that “reminds you to enjoy everything you already have.”

Each block is individually numbered and is available to purchase online for roughly $246.00 in a black or white option. As well as this, each purchase will contribute towards Oxfam’s fight against poverty. Let us know your thoughts in the comment section below.