FACETASM Looks To Spike Jonze Classics To Remind Everyone: "Do What You Love"
The collection also features collaborations with Converse, Dickies and more.
For FACETASM‘s latest immersive campaign, the Tokyo-based label sifted through the extensive filmography of director Spike Jonze to show off its Fall/Winter 2024 Collection. Particularly inspired by Jonze’s mastery of intermingling mainstream culture moments with most lowkey zeitgeisty themes, FACETASM’s latest dynamic offering dips new knitwear pieces in a bevy of vibrant color palates, reminding us all of the campaign’s namesake: “Do What You Love.”
“Ever since I was a teenager, Spike Jonze has always been a hero of mine,” FACETASM wrote in a press release. “A man with a great sense of style and humor and who freely moves between mainstream and underground culture as well as different subcultures.”
Apparel is crafted with comfort at the forefront, utilizing FACETASM’s in-house developed check fabric. For the lookbook, models of all ages flex the collection against various mundane urban backgrounds, as well as on a confetti-filled set. Clear Where The Wild Things inspiration is evident in the oceanside photos, with the whimsically dressed models rocking crowns.
The collection – “mixed with a sense of loneliness and longing” – also spotlights collaborations with Converse, Dickies, Fruits of the Loom, and New Era, as well as Danish jewelry designer Vibe Harsløf.
Flip through the lively lookbook in the top gallery, and shop FACETASM’s full Fall/Winter 2024 Collection at the label’s official webstore.
