Having left off with a Pen & Paper from Antonio Brasko in our last episode of HYPEBEAST Road Trips in Portland, we now take you to another Portland — in actuality, global — point of interest, the prolific advertising agency that is Wieden+Kennedy. Founded in the early ’80s by Dan Wieden and David Kennedy, the independently-owned agency’s presence can be found all over the world, from cities such as New York, Sao Paulo, Shanghai, Tokyo, London and Delhi to name a few. The magnitude of W+K is only realized after its client list and past works are brought to light, names such as Coca-Cola, Levi’s, Old Spice, Kraft, Procter & Gamble and Nike immediately jump out — just take a wild guess at who created Nike’s iconic “JUST DO IT.” slogan.
Joined by former Global Executive Creative Director and visionary John C Jay, we are taken through the Brad Cloepfil (Allied Works Architecture)-lead design in which we are told how the project became “the blind leading the blind” along with a rundown of the defining features in the structure. Watch the video above for an inside look at Wieden+Kennedy’s culture and to hear the enriching words of John Jay.
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HYPEBEAST Road Trips aims to take you across the world and provide you insights into some of the lesser-known cultural institutions relevant to our culture. Follow us as we examine and experience some of the most interesting entities across fashion, food, design and art through our HYPEBEAST Road Trips.