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adidas Originals Unites Run DMC and A-Trak

OG hip-hop masters Run-D.M.C. team up with A-Trak for the latest campaign from adidas Originals. Uniting for the latest “Unite All Originals” piece, the New York-set video features Joseph “Run” Simmons and Darryl “D.M.C.” McDaniels as the players in an interactive music video set to an A-Trak beat. Using everything from voice commands to a variety of visual effects, viewers can customize the video and even trigger special effects and animations. Head on over to the dedicated “Unite” page to take a stab at it yourself.

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