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Jordan Brand and Russell Westbrook implore sneaker aficionados to ask not “why?”, but “Why Not?” This proposition doesn’t come in the form of a press release, but rather in a new colorway for the Air Jordan XX8. For those still asking “why?” of the shoe, look not further than Westbrook himself – as the Oklahoma City Thunder point guard uses “Why Not?” as his life motto. As for the composition, the shoe is neatly adorned with the saying boldly screened in orange across the sneaker’s Photo Blue outer sleeve. On June 8, the unique edition of the kicks – previously thought to be a player exclusive make-up – will be released to the general public for $250 USD at select Jordan retailers.