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Pharrell Presents the World’s First 24-Hour Music Video
Perpetually innovative and consistently creative, Pharrell Williams has recently launched the visuals for his Despicable Me 2 single “Happy” – completely stretching the capacity of the music video medium in the process. Williams channels the feeling of playing your favorite song walking down the sidewalk by recording a 24-hour sample of his life, looping the track in the background. Through menial tasks like going to the store or navigating a crowd, Skateboard P keeps thing interesting with cameos from Magic Johnson, Steve Carrell and even Odd Future, as well as some charming choreography. Enjoy the installments of the video here, and be sure to leave thoughts below.