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Y-3 2012 Spring/Summer Campaign Video

The new Y-3 Spring/Summer 2012 campaign by Collier Schorr takes its cue from the experimental city

The new Y-3 Spring/Summer 2012 campaign by Collier Schorr takes its cue from the experimental city of Brasilia. “The Precipice,” Schorr’s fictitious travelogue, leads us further into Brasilia’s dramatic landscape of 20th century modernist architecture. The film’s soundtrack, itself a densely woven tapestry, is cobbled together from various sources; field recordings, old sci-fi films, and excerpts from The Disintegration Loops by William Basinski. In speaking about the project Schorr commented, “I was inspired by the androgyny of Yohji Yamanoto’s designs to translate the clothing’s dualities onto screen and image. I was playing with a multitude of influences for the S/S 2012 campaign, inspired by the modernist literature and architecture that is in itself a fusion of political and architectural mantras, both dreamy and concrete.”

Source: Highsnobiety

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