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Dazed and Umbro help usher in Umbro’s new 1350 Collection which positions itself as a lifestyle offering to Umbro’s traditional performance roots. The number 1350 is based on the number of minutes left in a day after subtracting a 90-minute game from it all. A video featuring five different British creatives sees an apparent theme of tattoos and footballs as each personality offers a bit of insight into their passions.