Dos Equis by KAWS

August 17, 2010Cultureby Tim Nolan50 Views

Production company Another Company commissioned street artist KAWS for this video teaser for Cerveza Dos Equis. The video documents the artist creating the brand identity for the new Dos Equis packaging featuring the iconic KAWS double X. The pairing between artist and brand is almost a perfect match as the double X is a shared element in both the existing brandmark, and well as a key element in most of the artist’s works to date.

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  • jhon

    Anyone notice according to the clock it took him less than a minute to make that

  • jhon

    Anyone notice according to the clock it took him less than a minute to make that

  • jhon

    Anyone notice according to the clock it took him less than a minute to make that

  • Pingback: We Love Hype – 网上潮流杂志 … 街头潮流文化、街头装新趋向、球鞋 / 波鞋风潮的资讯和内幕消息! » Dos Equis by KAWS 完整廣告公開

  • derelictderelictderelict

    bet mexis are on this niffas dick already jaja

  • derelictderelictderelict

    bet mexis are on this niffas dick already jaja

  • derelictderelictderelict

    bet mexis are on this niffas dick already jaja

  • Pingback: We Love Hype – 网上潮流杂志 … 街头潮流文化、街头装新趋向、球鞋 / 波鞋风潮的资讯和内幕消息! » Dos Equis by KAWS 完整廣告公開

  • http://paseaperros.tumblr.com mel gomez

    que hay hermano aki visitandolos y pa mostrarles que yo ya tengo las mias mucho antes de que salgan a la venta..

    y cuando me lleguen las “ambar” se las enseñare

    http://paseaperros.tumblr.com/post/973444159/dos-equis-apoya-las-distintan-expreciones

    Viva Mexico c……

  • http://paseaperros.tumblr.com mel gomez

    que hay hermano aki visitandolos y pa mostrarles que yo ya tengo las mias mucho antes de que salgan a la venta..

    y cuando me lleguen las “ambar” se las enseñare

    http://paseaperros.tumblr.com/post/973444159/dos-equis-apoya-las-distintan-expreciones

    Viva Mexico c……

  • http://paseaperros.tumblr.com mel gomez

    que hay hermano aki visitandolos y pa mostrarles que yo ya tengo las mias mucho antes de que salgan a la venta..

    y cuando me lleguen las “ambar” se las enseñare

    http://paseaperros.tumblr.com/post/973444159/dos-equis-apoya-las-distintan-expreciones

    Viva Mexico c……

  • Pingback: Dos Equis by KAWS | SNEAKHYPE

  • monique

    wooden companion ?

  • monique

    wooden companion ?

  • monique

    wooden companion ?

  • LUPE

    Apparently one can’t express his own opinion these days without it being considered “Hate”. The idea of “Hate” becomes of refuge for the talentless and unimaginative. Before people were “Hating” they were merely offering an honest critique.

  • LUPE

    Apparently one can’t express his own opinion these days without it being considered “Hate”. The idea of “Hate” becomes of refuge for the talentless and unimaginative. Before people were “Hating” they were merely offering an honest critique.

  • LUPE

    Apparently one can’t express his own opinion these days without it being considered “Hate”. The idea of “Hate” becomes of refuge for the talentless and unimaginative. Before people were “Hating” they were merely offering an honest critique.

  • Digital Etan

    If he slapped you in the face you would have to resist the strong urge to thank him.

  • Digital Etan

    If he slapped you in the face you would have to resist the strong urge to thank him.

  • Digital Etan

    If he slapped you in the face you would have to resist the strong urge to thank him.

  • EraseIt

    It’s not about the two X’s he drew. It’s about what it took for him to get to a place where he could get paid money to draw 2 X’s. Kaws is great but that bottle is ugly. It would have been nicer if they could have worked the design into the glass, like vintage beer bottles, but I guess that isn’t cost effective.

  • EraseIt

    It’s not about the two X’s he drew. It’s about what it took for him to get to a place where he could get paid money to draw 2 X’s. Kaws is great but that bottle is ugly. It would have been nicer if they could have worked the design into the glass, like vintage beer bottles, but I guess that isn’t cost effective.

  • EraseIt

    It’s not about the two X’s he drew. It’s about what it took for him to get to a place where he could get paid money to draw 2 X’s. Kaws is great but that bottle is ugly. It would have been nicer if they could have worked the design into the glass, like vintage beer bottles, but I guess that isn’t cost effective.

  • WillIamNoir

    beer x kaws = completely make sense oh wait no it doesnt but oh well

  • WillIamNoir

    beer x kaws = completely make sense oh wait no it doesnt but oh well

  • WillIamNoir

    beer x kaws = completely make sense oh wait no it doesnt but oh well

  • CMFT

    most overrated artist is Koons by far

  • CMFT

    most overrated artist is Koons by far

  • CMFT

    most overrated artist is Koons by far

  • Tobomo

    Easiest Package Design project ever? guy got paid to draw 4 lines!

  • Tobomo

    Easiest Package Design project ever? guy got paid to draw 4 lines!

  • Tobomo

    Easiest Package Design project ever? guy got paid to draw 4 lines!

  • http://www.evomase.com evomase

    play on playa!

  • http://www.evomase.com evomase

    play on playa!

  • http://www.evomase.com evomase

    play on playa!

  • Famos

    like it alot

  • Famos

    like it alot

  • Famos

    like it alot

  • Zevlove

    Stay thirsty my friends..

  • Zevlove

    Stay thirsty my friends..

  • Zevlove

    Stay thirsty my friends..

  • K.Billy

    Looks like i need to make a call to mexico…when do they come out?

  • K.Billy

    Looks like i need to make a call to mexico…when do they come out?

  • K.Billy

    Looks like i need to make a call to mexico…when do they come out?

  • Fraser

    Love the production

  • Fraser

    Love the production

  • Fraser

    Love the production

  • Michelin Man

    This faggot stole my identity.

  • Michelin Man

    This faggot stole my identity.

  • Michelin Man

    This faggot stole my identity.

  • quezoxx

    Fucking x’s….seriously…fuck outta here!

  • quezoxx

    Fucking x’s….seriously…fuck outta here!

  • quezoxx

    Fucking x’s….seriously…fuck outta here!

  • derek

    kaws is great… but i feel like they overcomplicated this whole process. couldn’t he have just scanned the picture and sent it via email? i guess that it wouldn’t be as good a video

  • derek

    kaws is great… but i feel like they overcomplicated this whole process. couldn’t he have just scanned the picture and sent it via email? i guess that it wouldn’t be as good a video

  • LEO

    how can an artist be overated, individuality can not be “rated” thats the whole point of being an artist, bein like noone else. just cause you live on hypebeast an hate on every popular thing dosent make you look special bro…try an look at the positive things. he’s a great artist. thats why he’s even on here. appreciate it. stop makin it complicated.

  • LEO

    how can an artist be overated, individuality can not be “rated” thats the whole point of being an artist, bein like noone else. just cause you live on hypebeast an hate on every popular thing dosent make you look special bro…try an look at the positive things. he’s a great artist. thats why he’s even on here. appreciate it. stop makin it complicated.

  • LEO

    how can an artist be overated, individuality can not be “rated” thats the whole point of being an artist, bein like noone else. just cause you live on hypebeast an hate on every popular thing dosent make you look special bro…try an look at the positive things. he’s a great artist. thats why he’s even on here. appreciate it. stop makin it complicated.

  • mark010

    now when noobs (the general population) see anything by kaws, they’ll think he’s the new dos equis guy. genius move by dos equis.

  • mark010

    now when noobs (the general population) see anything by kaws, they’ll think he’s the new dos equis guy. genius move by dos equis.

  • mark010

    now when noobs (the general population) see anything by kaws, they’ll think he’s the new dos equis guy. genius move by dos equis.

  • RockHolly13

    The worlds been infected with MAD COWS DISEASE ! ! ! FYI they call KAWS / COWS in Japan …All you haters ..run to your nearest doctor to get treated ASAP !

  • RockHolly13

    The worlds been infected with MAD COWS DISEASE ! ! ! FYI they call KAWS / COWS in Japan …All you haters ..run to your nearest doctor to get treated ASAP !

  • RockHolly13

    The worlds been infected with MAD COWS DISEASE ! ! ! FYI they call KAWS / COWS in Japan …All you haters ..run to your nearest doctor to get treated ASAP !

  • hahaha

    Actually.. two X’s… the Kaws XX’s. IT MAKES SENSE! Pretty cool.

  • hahaha

    Actually.. two X’s… the Kaws XX’s. IT MAKES SENSE! Pretty cool.

  • hahaha

    Actually.. two X’s… the Kaws XX’s. IT MAKES SENSE! Pretty cool.

  • ReZ

    Most overrated? Must have him confused with Hirst.

  • ReZ

    Most overrated? Must have him confused with Hirst.

  • 0cH0

    it all makes sense now !
    very cool video.

  • 0cH0

    it all makes sense now !
    very cool video.

  • Chefkiko

    I been following kaws for years and this is one of the best collaboration ever. Love the video. Kaws your amazing and talented, screw all them haters. big ups!

  • Chefkiko

    I been following kaws for years and this is one of the best collaboration ever. Love the video. Kaws your amazing and talented, screw all them haters. big ups!

  • Quickstriker

    Amazing how someone can draw two letters X X on a piece of paper and get PAID! Gotta love America!-Well in this case Mexico but who cares. Dolla dolla bills ya’ll

  • Quickstriker

    Amazing how someone can draw two letters X X on a piece of paper and get PAID! Gotta love America!-Well in this case Mexico but who cares. Dolla dolla bills ya’ll

  • cmft

    let the hate begin. I only say that because people on this site love to hate this man. Kaws keep up the work. If people commission you for work well then work.

  • cmft

    let the hate begin. I only say that because people on this site love to hate this man. Kaws keep up the work. If people commission you for work well then work.

  • Nwhysee

    He is…the most overrated artist in the world.

  • Nwhysee

    He is…the most overrated artist in the world.

  • chopstix

    It’s filmed sort of the way the Ocean’s series is, I like it

  • chopstix

    It’s filmed sort of the way the Ocean’s series is, I like it

  • eps

    Gotta latch on to whatever…after having fired the most boring man on earth.

  • eps

    Gotta latch on to whatever…after having fired the most boring man on earth.