Louis Vuitton QR Codes by Takashi Murakami

by L.A. Ruano, April 19, 2009

louis vuitton qr codes takashi murakami Louis Vuitton QR Codes by Takashi Murakami

Referred to as the barcode of the future, a QR Code (Quick Response Code) is a matrix code which allows its contents to be decoded at high speed. Tokyo-based design agency SET has developed a new remake of the QR Code with artwork provided by Takashi Murakami. Although it serves as a faster means for ringing up/tracking merchandise, this new method is just another way to incorporate marketing into something that is somewhat meaningless to the average consumer albeit interesting to say the least.

Source: I Lvoe LV

13 Responses

  1. Posted by: dean collins on April 25, 2009 at 9:47 am

    i really wish people would stop posting this QR code…. it doesn\’t work.

    There are so many other good examples of qr codes out there that no one should really care about Louis Vuitton\’s variation.

    Cheers,
    Dean

  2. Posted by: seconddimension on April 21, 2009 at 12:59 am

    This is absolutely so adorable! Gosh, imagine the kind of things that we can really do in the future. It’s no longer just a fad, it’s a necessity and now a fashion statement too. I created my own QR Code with http://www.beqrious.com recently, printed it out on a shirt and people just couldn’t stop asking me what it was all about. The only thing is that I am not as creative. Time do so, actually.

    GREAT POST!!

  3. Posted by: yo on April 20, 2009 at 3:10 am

    BRING BACK HYPETRAK

  4. Posted by: Marko on April 20, 2009 at 1:45 am

    I don’t think LV will be using this code as a “faster way for ringing up/tracking merchandise”scanning this takes you directly to the LV mobile site, QR codes are on most things in Japan and the mobile phones scan them super quick, no standing in front of the object aiming your phone at it for 5 minutes hoping it will scan.
    Most direct you to mobile sites, but some give you other kinds of media or information from simple information on the product, to news, images, gossip, messages, offers, downloads for ringtones, wallpapers, video, much faster than it would take you to type in the address for which few people would have the inclination anyway.
    Sure it is marketing without a doubt, meaningless…..well….not in the way the author suggests, and with the right kind of back end planning ie what you actually receive from the QR scan, could start playing an important part for a lot of brand campaigns.

  5. Posted by: jerman on April 20, 2009 at 12:44 am

    so its just a tag or what does this do.
    Can someone break this down in lamens terms because I wiki it and its confusing.

  6. Posted by: omie on April 19, 2009 at 11:35 pm

    this is cool n all BUT …..BRING BACK HYPETRAK!!!!….please

  7. Posted by: channel-3 on April 19, 2009 at 8:28 pm

    WoWWW!!! Thanks HB, ima blog this, I found it here though, don’t you worry. I am actually inspired for some new artwork design too, I do t-shirts all all sorts! Go peep! :)

    c-3.

  8. Posted by: wavey on April 19, 2009 at 5:37 pm

    i heard the guy who ran hypetrak had a lot work to do in school. so he shut down the link for a while. Should be up and running soon. hopefully

  9. Posted by: kmacc on April 19, 2009 at 4:57 pm

    haha i knew i wasnt the only one to notice that hypetrak disappeared

  10. Posted by: dhgdfh on April 19, 2009 at 3:14 pm

    Cool!
    PS What happened to Hypetrak?

  11. Posted by: Makana on April 19, 2009 at 3:07 pm

    such a great concept. wish we could get some tees with designs like this. there would be a QR from my credit card.

  12. Posted by: Sais on April 19, 2009 at 2:25 pm

    Now thats something

  13. Posted by: codie on April 19, 2009 at 2:00 pm

    What going with LV marketing? Next thing I’ll find a LV Murakami logo under my foreskin!!! It just seems so desperate and real in your face these days… LV s more than capable of creating new ideas…….