
Our latest Hypebeast Essentials takes us to the city of Brotherly Love as Philadelphia’s UBIQ holds it down as the leading purveyor of all your sneakers and apparel needs in addition to spearheading the Stussy Philadelphia Chapter. We catch up with four key members of UBIQ, Mike Rios, Ron Crawford, Dylan Houser and Andy Kang as they talk about their five daily necessities like… yeh… SneakerPimping.
Mike Rios – Web – Director / RingMaster

VW ’07 Rabbit
Almost 34,000 miles in 15 months. Needless to say, I drive a LOT. Gas is no joke these days, but I HAVE to have my car. Everyday. It gets my girl and I to work every other day (we trade off to reduce our carbon footprints a bit), it makes sitting in traffic bareable, and it didn’t cost me an arm and a leg.

Moleskine Notebook
It’s been there for every important meeting I’ve been a part of in the past 2 years. I carry it everywhere because you really never know when your next big meeting will be. I’ve got a crazy system in there to organize the notes, and I’m getting low on pages, but this will still make the trip with me even when a new one joins it in my bag.

Digital Cameras
My own personal Leica for side work and carrying everywhere, and the work Canon for product shots galore and capturing those blog moments. I don’t go anywhere without a camera. Too many good opportunities have come about because of photos I was able to take.

A.P.C. Wallet
Up until a few months ago I was the dude who put change in his wallet. With receipts, and my cards, and the corporate card it would always get out of control. I mean, I’ve got a system, but there was only so much space. But my lady fixed that quick with this birthday gift. Its change pocket is clutch, while the big flap keeps everything in place.













