adidas Grun 2008 Fall/Winter Collection | Hypebeast

Originally debuting earlier this year, adidas Originals presented adidas Grun as a collection of products which exemplified a new way of product design and production. The focus on the Grun collection was to produce footwear and apparel which embodied an emerging sense of environmental friendliness and the included use of sustainable and natural materials. Using three guiding principles, Grun prides itself on “Made From”, “Recycled” and “Reground” to execute their collection seen here. Although the collection possess’ a certain aesthetic which really associates with the whole “green” concept, we look forward to adidas applying the Grun concept in a more mainstream initiative that doesn’t necessarily fall into a pre-conceived design scheme.