Branching out from their usual forte in watch-making, Nooka has released their first corporate mascot. Created in handy-toy form, the nookanooka vinyl serves not only to spread the Nooka message but also provide the perfect spot to keep your watch. The first run features a black nookanookas, limited to 500 pieces worldwide with subsequent releases including fluorescent orange in July and glow-in-the-dark come September. For more information and availability, check nooka.com/nookanooka.