Pontus Alv

Pontus Alv

Founder of Polar Skate
  • NationalitySwedish
  • Age34
  • DisciplineFashion
Polar is a fitting name for a company that so refreshingly opposes the paradigm. In an age where skateboarding is fetishized as an ‘action sport’ – worse, a marketing lane – Pontus Alv’s hardgoods company has made aggressive strides to preserve the street-level authenticity of skating. Through Polar, Alv has played the torchbearer in skateboarding’s transitional phase; leading collaborations with Converse and Carhartt WIP; conceiving and editing a steady stream of promotional videos; all the while continuing to pioneer a DIY construction movement in his home city of Malmö, Sweden and abroad. With such passionate output in 2014, the next year looks ripe for Alv to build on his actions.
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.