James Jebbia

For many, Supreme is globally synonymous with the model of a streetwear brand. Constantly setting precedents with each seasonal release, founder James Jebbia has been there each step of the way with every turn and twist. Emanating from humble origins as a British export in the New York City skateboarding community, Supreme’s stratospheric success and unequalled recognition in street culture may seem unsystematic to a degree, yet as a brand, Supreme appears to have skilfully calculated its understanding and relevance within the landscape. As an institution of authenticity and style, a wide range of designers, photographers, musicians and other artists who co-sign Supreme can attest to the staple brand’s relevance. The Supreme Flyknits were certainly a talking point of 2013. Not without its naysayers this past year, big projects were supported by collaborations alongside Clarks, Basquiat, Vans and COMME des GARCONS SHIRT.